Qualcomm Wireless Reach Brochure — page 1

Qualcomm’s Approach

to Improving People’s

Lives Worldwide

Qualcomm Wireless Reach Brochure — page 2

Education

Entrepreneurship

Health Care

Public Safety

Environment

Qualcomm Wireless Reach Brochure — page 3

Letter from Our CEO

Empowering Communities Worldwide with Qualcomm Technology

Qualcomm is the world leader in next-generation mobile technologies. For nearly 30 years,

Qualcomm’s ideas and inventions have driven the evolution of wireless communications,

connecting people more closely to information, entertainment and one another. Today,

Qualcomm technologies are powering the convergence of mobile communications and

consumer electronics, making wireless devices and services more personal, affordable and

accessible to people everywhere.

At the heart of Qualcomm’s culture is the belief that mobile technology presents an opportunity

to create value, extend our reach and make a genuine impact. We believe that building lasting

value to realize this vision requires more than a focus on shareholders-it requires a significant

commitment that impacts the entire global community. Qualcomm Wireless Reach is one

example of our commitment to the communities where we live and work.

Wireless Reach is a strategic initiative that brings wireless technology to underserved

communities globally. Our goal for the program is to invest in projects that will help people use

mobile technology to transform their lives and have a deep and sustained impact for their families

and communities. Formalized in 2006, it has grown to include nearly 100 projects in more than

35 countries. Wireless Reach invests in projects that foster entrepreneurship, aid in public safety,

enhance the delivery of health care, enrich teaching and learning and improve the state of our

environment. To date, we have worked with over 400 partners and are continuing to build new

relationships through sustainable, advanced wireless projects that strengthen economic and

social development.

With more than 1 million new smartphone users added every day, mobile technology is now a

major driver for economic growth, technology advancement and innovation, at every level of

the social and economic pyramid. Mobile technologies have become so prevalent that they

are breaking down barriers-geographic, socioeconomic, educational and cultural-that have

historically obstructed progress in developing countries.

Qualcomm has made a long term commitment to the expansion of our Wireless Reach programs

and we are incredibly pleased by the progress that the initiative and its partners have achieved

around the world. I hope you enjoy reading about these inspiring projects that are demonstrating

innovative uses of Qualcomm technology for social good and helping to drive human and

economic progress in underserved areas.

Sincerely,

Steve Mollenkopf

CEO, Qualcomm

Qualcomm Wireless Reach Brochure — page 4

Enriching

Teaching

and Learning

Education is a key driver for growth, economic development

and the advancement of societies. Mobile phones can bring

high-quality education to all communities, regardless of

their income status or location. For the millions of children

in emerging countries who lack access to formal education,

the proliferation of mobile devices could provide a new

opportunity, and their only means, for accessing learning

resources. Wireless Reach is exploring how these devices in

our pocket can be used in education so that all students have

the opportunity to learn, prepare for good jobs and participate

in our global economy.

EDUCATION

Qualcomm Wireless Reach Brochure — page 5

India

India – Radiophone, Using 3G Mobile Technology to Provide Quality,

Early Learning Experiences for Underserved Migrant Children

Sesame Workshop India, the organization behind Galli Galli Sim Sim

(the Indian Sesame Street), develops and distributes high quality and

engaging content that aims to facilitate young Indian children’s basic

academic and life skills. Wireless Reach collaborated with Sesame

Workshop in 2010 to produce Radiophone, a service that distributes

Sesame Workshop India’s radio content with fun lessons about healthy

living via mobile devices. Now, a second project, Play and Learn,

includes engaging game-based educational applications for children

ages 6 to 8. Approximately 40 children in a low-income area of New

Delhi are currently using the games. Project stakeholders plan to

expand the program to additional underprivileged areas, and to add

an in-school component.

Singapore

WE Learn, Building the 21st Century Classroom with 3G Smartphones

By putting the power of computers in the pockets of 3rd and 4th grade

students at Nan Chiau Primary School in Singapore, the WE Learn

mobile education project uses 3G-enabled Snapdragon® smartphones

to transform learning into a student-centric and inquiry-oriented

model. Access to resources in and out of the classroom allows students

to acquire and practice 21st century competencies and knowledge.

As a result of the project, students’ test scores on self-directed and

collaborative learning skills improved significantly. Teachers are also

adapting their teaching methods to incorporate technology and reflect

the positive results and responses from students.

United States

Augmented Reality Experience Enables Students to Explore

New Worlds

Wireless Reach has teamed up with School in the Park (SITP), The San

Diego Museum of Art, the San Diego Zoo and the San Diego History

Museum to develop unique educational Augmented Reality (AR)

experiences using 3G-connected mobile devices. AR experiences in

SITP overlay digital educational material onto physical environments

using Qualcomm Vuforia™ on MoGo’s FreshAiR™ platform. By enhancing

teaching and engaging students, SITP is using valuable 21st century

technologies to support learning in informal settings. Overall, student

survey responses show a positive shift in their attitudes about their

ability to understand focal topics and draw connections between what

they are learning in class and the real world.

Japan

3G Smartphone and Tablet x Digital Textbook

With 3G- and LTE-enabled smartphones and tablets and 24/7 access

to educational content, students at Renaissance High School, a private

correspondence school in Japan, can conveniently study anywhere,

anytime, with the aim of earning diplomas, while seeking vocational

training or holding part-time jobs. The 3G Smartphone and Tablet x

Digital Textbook project, a collaborative venture between Wireless

Reach and Renaissance Academy Corporation, provides students with

tools and content relevant to their lives and helps them to complete their

education. Surveys show that students enrolled in the 2013 school term

overwhelmingly favor smartphones and tablets over PCs for learning.

In addition to the English course, Renaissance High School now offers

all subjects on both the smartphone and tablet, including math, science

and social studies.

EDUCATION

India

United States

Japan

SNAPDRAGON® IS A PRODUCT OF QUALCOMM TECHNOLOGIES, INC.

VUFORIA™ IS A PRODUCT OF QUALCOMM TECHNOLOGIES, INC.

Qualcomm Wireless Reach Brochure — page 6

Kenya

180 MILLION

FURTHER THEIR

EDUCATION

in emerging regions can

with mEducation

STUDENTS

Source: GSMA 2013.

Qualcomm Wireless Reach Brochure — page 7

Fostering

Entrepreneurship

Advanced wireless technologies are driving global

entrepreneurship by providing people with products and

services for managing their finances and growing their

businesses. Mobile devices help people communicate with

one another, access market information, sell products across

geographic areas, reach new consumers and access mobile

payment systems. Mobile devices are also invaluable tools

for empowering women business owners.

ENTREPRENEURSHIP

Qualcomm Wireless Reach Brochure — page 8

Indonesia

Mobile Microfranchising and Application Laboratory

(AppLab) Initiatives

Underserved residents in Indonesia, most of whom are women, are using

mobile technology to access unique business opportunities and gain

the skills needed to lift themselves out of poverty. Grameen Foundation,

the implementing nonprofit organization, is working with Wireless Reach

and RUMA, a local social enterprise, to help poor micro-entrepreneurs

become electronic airtime resellers, and expand their businesses with

new applications, products and services that will further increase their

income. The project demonstrates an innovative mobile microfranchising

model that is market-oriented and builds on the strength of microfinance

– a leading poverty alleviation strategy. An estimated 47 percent of the

entrepreneurs who stay in the portfolio for more than four months are

able to nearly double their incomes, effectively moving them over the

World Bank poverty line of $2.50 per day.

Malaysia

Mentoring Women in Business Program

The Mentoring Women in Business Program utilizes mobile technology

to connect business professionals around the world with women

entrepreneurs in Malaysia. The program was developed to enhance

women’s skills and knowledge in the areas of business and technology

in order to support them in growing and maintaining their own

successful businesses, improving their self-confidence, maximizing their

entrepreneurial potential, improving their socio-economic status and

empowering them to become self-reliant. Due to the support of their

mentors and involvement in the program, 76 percent of mentees built

confidence, 65 percent increased their networks, 62 percent revised

their business strategies, 44 percent kept their businesses from going

under and 38 percent increased sales.

Spain

Augmented Reality Assists Workers with Intellectual Disabilities

Wireless Reach and Vodafone Spain Foundation are collaborating on

an Augmented Reality project that provides mobile applications for

workers with intellectual disabilities to help them successfully perform

their daily tasks, increase their autonomy and advance their careers.

The project, “Augmented Reality for e-labora,” includes applications

with step-by-step training guides, multimedia tutoring materials and

access to other work-related information. Participants gain a new sense

of ownership over their work with an increased level of confidence

when performing tasks.

Spain

Spain – Fostering Young Innovative Entrepreneurs Project

By establishing the first Massive Open Online Community (MOOC) on

mobile application development and entrepreneurship in Spain, the

project gives unemployed university students access to a wide range

of online entrepreneurial education material, advanced knowledge

of leading-edge technologies and access to a collaborative online

community of peers, professors, technology experts and application

developers. The goal is to demonstrate how Qualcomm technology

can foster a Spanish entrepreneurial community on mobile application

development, create new business opportunities for young people and

overcome the deficit of digital entrepreneurs in Spain. Upon completion

of the MOOCs, students receive a certification from Spain’s National

Distance Education University.

ENTREPRENEURSHIP

Spain

Malaysia

Indonesia

Qualcomm Wireless Reach Brochure — page 9

Vietnam

The total value of physical & digital

is on pace to

a year by 2017

GOODS PURCHASED VIA

MOBILE DEVICE

EXCEED $730 BILLION

Qualcomm Wireless Reach Brochure — page 10

Enhancing the

Delivery of

Health Care

Wireless technology is not just an enabler, it is a multiplier

and game changer. This is especially true within the health

care industry. 3G and 4G mobile broadband technologies

can enable point-of-care devices to provide access to

information, help lower costs, facilitate remote care, increase

efficiencies and better connect people to their health care

providers. It is our hope that through the use of Qualcomm’s

technology, and our Wireless Reach projects, we can extend

health care resources globally and provide communities with

unparalleled access.

HEALTH CARE

Qualcomm Wireless Reach Brochure — page 11

Mexico

Dulce Wireless Tijuana, Empowering Communities to Promote

Diabetes Care and Prevention through 3G Technologies

The current epidemic of diabetes in northern Mexico and around

the world highlights the urgent need for innovative, efficient,

technology-supported interventions to prevent and monitor the

disease. Dulce Wireless Tijuana is a bi-national, multi-sector study

that examines how the chronic care model together with 3G wireless

Internet access can be used in diabetes management to improve

patient care for marginalized communities.

Philippines

Wireless Access for Health

Wireless Access for Health (WAH) uses 3G wireless technology to

improve health care in the Philippines by reducing the time required

for reporting and by improving access to accurate and relevant patient

information. Through this multi-sector collaboration, stakeholders are

addressing the fragmented management of public health data across the

country. Reports that were once delivered by people using motorcycles

or jeepneys (a local mode of transportation) can now be sent instantly

via 3G directly to the people who need them most. As of December 2013,

more than 520,000 patient consultations and nearly 450,000 patient

records have been recorded in 55 clinics through the WAH platform.

South Africa

Mobile Health Information System

In South Africa, where access to relevant health literature and

broadband Internet access is limited, nurses and doctors across the

Eastern Cape are using 3G-enabled devices to overcome access-

to-information challenges and provide better care to their patients.

Through the Mobile Health Information System commercially available

smartphones and tablets are pre-loaded with a clinical library that

provides vital information in real time. Nurses and doctors report that

being able to access health information at the point of care assisted in

making an accurate diagnosis, prescribing the correct treatment for their

patients and reducing patient mortality.

HEALTH CARE

Israel

South Africa

Mexico

Israel

A “RAY of Light” on Independence for Blind and Visually

Impaired People

Project RAY demonstrates the power of advanced wireless smartphone

technology with the creation of the RAY device: an always-on, easy-

to-use, multi-function, mobile phone with a user interface optimized

for eye-free interaction. Poised to become the new gold standard

in accessibility tools for blind and visually impaired people, the RAY

solution uniquely enhances the typical Android smartphone. Wireless

Reach and Project RAY are collaborating with Israel’s Central Library

for the Blind, Visually Impaired and Handicapped to enable people with

visual impairments to make calls, send messages, recognize objects,

engage in social networking, access remote assistance, and use leisure

and entertainment services.

Qualcomm Wireless Reach Brochure — page 12

Tanzania

Wireless Reach has nearly

100 PROJECTS

35 COUNTRIES

development in more than

in various stages of

Qualcomm Wireless Reach Brochure — page 13

Aiding in

Public Safety

An increase in community safety is proportionally related to lower

crime rates, faster emergency response times and improved emergency

preparedness. To aid in improving efficiencies in public safety, a

wireless broadband network can allow access to critical information

and communication between mobile users and dispatch centers in real

time. Wireless Reach public safety projects aim to enhance the safety

ecosystem by encouraging scalable and sustainable solutions that focus

on disaster relief, transportation safety and effective police operating

systems by integrating 3G, 4G and next-generation wireless technologies.

PUBLIC SAFETY

Qualcomm Wireless Reach Brochure — page 14

El Salvador

Seguridad Inalámbrica (Wireless Security), Strengthening Crime

Mapping through Telecommunications Technology

Seguridad Inalámbrica uses Qualcomm 3G technology to enable law

enforcement and municipal government personnel to increase public

safety through the mapping and sharing of information on crimes as

they occur. The new system provides participants with mobile- and

web-based applications that allow both the mapping and analyzing

of real-time crime data. The collecting, sharing and mapping of crime

information is currently being used successfully in several municipalities

and has the potential to be implemented in other cities in El Salvador

and countries in the region.

India

Fisher Friend, Bringing Helpful Information to Rural Fishermen

Fishermen in the tsunami-affected Tamil Nadu region of India were

provided mobile phones with an application called Fisher Friend that

provides instant access to helpful information in their local language.

Fishermen have reported that application features – weather conditions,

wave height, news on potential fishing zones and government services

– make them more efficient, allow them to feel safer in the water and

improve their income. Adding GPS functionality has enhanced the

solution. In addition to Tamil, Fisher Friend will also be available in the

Telugu language. Next, project stakeholders expect to expand the

project to the state of Andhra Pradesh.

China

Let’s Get Ready! Mobile Safety Project

There are over 100 million children under the age of 7 in China. Natural

disasters affect many of these children and their families, yet limited

resources exist to help families prepare for potential emergencies.

The “Let’s Get Ready!” mobile safety project uses a 3G mobile website,

mobile application and fun content featuring Sesame Street characters

to create an interactive and engaging experience that empowers families

in China with young children to learn about emergency preparedness.

Research shows that every dollar spent on preparing for natural

disasters could save US$7 in humanitarian disaster response. The

project emphasizes the importance of children knowing their name

and address, having a family emergency plan, packing an emergency

kit and learning about people and places within the community that

can help in an emergency. The mobile content is available to users

throughout China.

PUBLIC SAFETY

India

China

El Salvador

Qualcomm Wireless Reach Brochure — page 15

Improving

Environmental

Sustainability

Qualcomm is committed to minimizing negative impacts to

the environment throughout all aspects of our business. We

expand our operations while minimizing our carbon footprint,

conserving water, reducing waste and developing products

that take into account environmental and social impacts.

Living in a world of finite resources demands innovative

thinking, and as we strive to consume less energy at work,

home and everywhere else, we are also committed to helping

others do the same. Wireless Reach works with stakeholders

to demonstrate the advantages of mobile technologies in

protecting and enhancing the environment now and for future

generations to come.

ENVIRONMENT

Qualcomm Wireless Reach Brochure — page 16

Brazil

Pescando com Redes 3G (Fishing with 3G Nets), Promoting

Sustainable Fishing and Entrepreneurship through Digital

& Social Inclusion

Pescando com Redes 3G was created in 2010 to promote sustainable

social and economic development in Brazil. Over-fishing, coupled with

a lack of investment, has resulted in diminishing incomes for fishing

communities and the emigration of young people to other cities in

search of jobs. The project aims to support the implementation of

sustainable fishing practices and help improve and diversify the

fishermen’s trade through the use of 3G connected smartphone and

tablet applications. As an alternative economic activity to traditional

fishing, an oyster farm was created in Santo Antonio, contributing to

job creation and income generation for families in the region. Most

mariculturists caring for the oyster farm are women, and they teach

others about the importance of keeping the environment free of

pollution – information and data they have acquired using

smartphone applications.

India

SootSwap, A Mobile Application to Monitor Use and Incentivize the

Adoption of Clean Cooking Technologies

The SootSwap project demonstrates how mobile phones can aid

in advancing the economic, health and environmental objectives

of individuals and communities. SootSwap provides an affordable,

reliable, mobile phone-based monitoring device to enable widespread

participation in a voluntary carbon market when individuals use clean

cookstoves. Approximately 3 billion people – about 40 percent of the

world’s population – depend on traditional cookstoves that use fuels

like firewood, cow dung and crop residues for their cooking needs. The

Global Burden of Disease Study 2010 estimates that 4 million people

die each year as a result of inhaling the smoke and soot produced by

cooking over traditional cookstoves. Encouraging people to switch to

clean cookstoves, and helping them afford the cost of this switch, can

reduce the amount of firewood used in open fires, as well as the amount

of smoke indoors and outdoors – leading to both improved health and a

positive environmental impact.

“ Years ago, I didn’t know if I was making

a profit or a loss from fishing. With this

project,

I can check quantities and

costs on my mobile phone

before

returning to land. And with the 3G

network,

I can talk to lots of clients

about how much fish I have and later

email the price and ask if they want

to buy my catch.”

— Adeildo da Conceição Lacerda,

Fisherman in Cabrália

India

Brazil

ENVIRONMENT

Qualcomm Wireless Reach Brochure — page 17

Mobile Is Improving Lives and Breaking Down Barriers

Across the Globe

Mobile devices offer the possibility to enable new, creative solutions to

help people improve their lives, from basic needs like clean water and

healthy food, to improved public safety and robust educational tools.

According to Jeffrey Sachs, Director of The Earth Institute at Columbia

University, “the cell phone is the single most transformative technology

for development.”

We have seen firsthand through innovation in medical treatment and

public safety, how mobile technologies have saved lives. Mobile is

also transforming the way students are learning, allowing them the

opportunity to stay focused on their education in developing countries.

Our experience with Wireless Reach has shown us that while mobile

technology is having a dramatic effect on the world’s biggest problems,

it is the people, the partnerships and a commitment to working together

that is leading to meaningful results. When individuals, communities

and organizations have access to information and can communicate

instantly, old barriers and obstacles can quickly be overcome thanks to

mobile technology.

We know that billions of people across the globe are striving to make

their lives better. And we, at Qualcomm, are working tirelessly with our

partners to provide the tools, insights and experience for everyone that

seeks to meet the world’s biggest challenges. This will take creativity

and innovative thinking that ventures through unprecedented territory

and pushes boundaries. It will require collaboration with policy makers,

local leaders and communities. As a company that has been on the

forefront of the mobile evolution for more than 27 years, Qualcomm

looks forward to being an integral part of this effort for years to come.

To learn more about Qualcomm Wireless Reach, please visit

us at

www.qualcomm.com/wirelessreach

and follow us

@Qualcomm_GA

on Twitter.

The benefits of wireless

are global

Qualcomm Wireless Reach Brochure — page 18

“At the heart of

Qualcomm’s culture

is the belief that

through technology, we

all have the opportunity

create value, extend

our reach and make a

genuine impact.

”

— Paul Jacobs

Qualcomm Wireless Reach Brochure

Prompt to Clone This Qualcomm Wireless Reach Brochure

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