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McDonald's Business Problem Statement — page 1

ASSIGMENT ON Problem Statement of McDonald’s

BUSINESS RESEARCH METHOD

GROUP MEMBERS

Asim Ali 17-ARID-6608

M. Adeel Khalil 17-ARID-6646

Ayesha Aqeel 17-ARID-6620

Komal Rauf 17-ARID-6642

McDonald's Business Problem Statement — page 2

Problem Statement of McDonald’s

There is lack of proper management of resources within McDonald restaurants and

this has led to tremendous drop in sales over the years. Most of the stores in the Far

East have closed due to economic downturn. At the same time consumers are

shifting their tastes and preferences from hamburgers to other types of food. This

has contributed to low sales since the number of people visiting the stores

decreased over the years.

The number of prospective franchisees has also decreased. McDonald has exposed

itself by offering too much discounts on its products. The firm is also experiencing

poor quality services and uncleanliness; this is due to lack of strictness by the top

management. There is also lack of skilled manpower due to postponement of

training sessions that were once used to equip employees.

The company need to work out on their business models through appropriate

segmentation to enable them work comfortably with the changing market

economy. Professional training of the employees on the marketing and sales

strategies needs to be resumed. The firm at the same time need to diversify its sales

in order to catch up with the consumers changing trends on tastes.

These other food products must be accompanied by quality services including

reasonable prices. McDonalds should also improve on the quality of their burgers

by inventing new and unique recipe. This can only be achieved by utilizing the

most creative franchisees having high skilled employees.

There is need to recruit managers who are capable of implementing the firms

marketing programs and at the same time have the ability of building internal

bonding of employees. The manager must have the ability to motivate and unite

employees.

The managers must possess the ability to control and cope with major changes and

challenges within the market. The managers need to acquire valuable information

on the current market trends without relying so much on their past performances.

They need to improve on their level of interaction and communication with their

franchisee

McDonald's Business Problem Statement

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