You might know someone who’s addicted to online shopping. At the comfort of your own home, you can purchase a product and have it sealed and shipped right to your doorstep with a simple click of a button. It’s no wonder why e-commerce has become the fastest growing retail market in today’s age. You may also see migration project plan examples.14+ Examples,
With the Internet becoming an essential part of our everyday lives, many businesses have learned to make the most out of the benefits brought by e-commerce.
But building an e-commerce business is far from easy. Although setting up the actual store would probably take less than a day, there are a number of steps and decisions that need to be made in researching, building, launching, and growing a profitable business. And even then, business owners and marketers must also invest their time and resources toward a series of project plans for their e-commerce.
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What You Need to Know about E-commerce Project Management
An e-commerce project manager wears many hats. He or she must have the knowledge, insight, and behavior that leaders in the given discipline possess.
But before you can implement a project, you must first determine what your end goal will be. This will help you develop a defined set of goals and objectives to keep your project team on track. You must decide which revenue model your e-commerce shall be based on: guru (person or entity expert services), retail (tangible and electronic products), or membership (subscription-based services).
Digital marketers are fairly important in the success of an online business as well. These are individuals who specialize in online marketing and its specifics. Here are some of the key factors that every digital marketer looks into during the project development process:
1. SEO
Search Engine Optimization or SEO is a common practice used to help increase a website’s organic ranking in search engines.
2. Conversion Optimization
Website traffic means nothing if it doesn’t convert into revenue. So to ensure that the company’s SEO strategy can bring value to the business, digital marketers look for ways to bring in profitable traffic.
3. Web Design
To turn traffic into revenue, a digital marketer should also be skilled in Web design. This is essential not only to bring a positive impression toward the brand but to help generate the best conversion as well.
4. Advertising
Lowering cost per clicks (CPC) and increasing conversions is another skill that a good digital marketer has to help advertise the website.
5. Analytics
Together with conversion optimization, analytics will help you determine where traffic is coming from, as well as the most profitable channels.
6. Social Media
Knowing the difference between using social media as a business and as an end user is one factor that a good digital marketer examines.
7. Copywriting
Content marketing plays a significant role in driving traffic. This is why marketers must hone their writing skills to write for people, conversions, and search engines.
Project management is an ongoing process that requires the cooperation and dedication of team members along with the guidance of the project leader.
As a manager, you must delegate tasks and responsibilities wisely to ensure that members remain accountable for their actions. Though it may not be the easiest job in the world, good management is sure to draw in positive results for the business to prosper in a competitive market. You may also see comprehensive project plan examples.
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Unique E-commerce Website Designs to Inspire You
Building your own e-commerce website is critical to the success of any business. You need to give customers a reason to keep visiting your website channel and not your Amazon channel, which can cause you to lose out on brand equity and customer lifetime value. One of the best ways to do so is through a good website design. You may also see training project plan examples.
Website designs are tailored toward creating an excellent user experience, branding consistency, interactivity, and quick checkout. Many website designers spend hours on end brainstorming on layouts that are not only aesthetically pleasing but fully functional as well. This is one of the best ways to draw attention toward your website and give customers a reason to keep coming back for more. You may also like agile project plan examples.
To give you an idea on how you can craft your website, let’s take a look at some of the most outstanding e-commerce website designs in the market:
1. New Chapter
As a branch of the P&G brand, New Chapter took innovation and consumer engagement to a whole other level by creating a variety of personalized, choose-your-own-adventure experiences for customers and site visitors to explore. From quizzes to bundles, the site also assists customers in finding the right regimen for their bodies. Each supplement is classified into specific categories according to its benefits. You may also check out conference project plans.
Thanks to its extraordinary website design, in less than a year, the brand successfully turned a $0 website into a thriving, seven-figure channel for its customers to enjoy.
2. Bliss
Bliss certainly lives up to its name with a fresh and colorful website design that’s pure bliss!
Offering a wide range of face and body skin care products, Bliss took its fun, youthful, and energizing image to their online channel using bright colors, fun graphics, and even eye-catching GIFs to entrance site visitors.
The site encourages customers to explore, engage, and buy its products on each visit. It also features brand ambassadors and models using their products in a not-so-attractive but equally realistic way to bring a personal connection between the brand and its consumers. You might be interested in quality project plan examples.
The site’s quick-response features and oddly satisfying product images are another reason why they deserve a spot on this list as one of the best website designs in the market.
3. Bon Bon Bon
Bon Bon Bon is an artisan chocolate company that successfully expanded its brick-and-mortar presence online through a captivating brand website design. The company’s Web design team even added a feature that they knew customers would love: the Build a Box Box Box.
Here, customers are given the opportunity to choose their favorite confections, add them to a cardboard box, and have them delivered to a given address.
The fun and creative experience fit for their clientele is something that chocolate aficionados around the world are sure to appreciate. It’s an energetic and personable site that goes beyond the standard template feel that most companies settle with. It serves as the perfect way to communicate the company’s story to loyal shoppers and potential customers with full regards to the website’s layout and features. You may also see what should be in a project plan?
4. Crossrope
Now this is a company website design that’s far more different than what we’re accustomed to. Rather than simply selling a product, the site centers on the company’s culture. You see, their goal isn’t to sell their products but to gather a community of fitness enthusiasts to support one another as they work toward their fitness goals.
The company has leveraged a good amount of its resources to develop a website design that is fresh and inviting enough to drive fitness shoppers to the brand. Every word, image, page, and design element added to the website plays a crucial part in the experience that Crossrope hopes to deliver to its customers. You may also like construction project plan examples.
5. Skullcandy
You might recognize Skullcandy from when it first came out in the early 2000s—also known as the music era where everyone was in their emo phase, with Gerard Way’s insane black eyeliner and the universal emo logo: the skull.
Though Skullcandy has been in the business for more than a decade now, the company never fails to make an impact with its consumer market.
Apart from its eye-catching product collection, the brand’s website also adds in an All Access Pass feature to its content which shows a series of livestream concerts and podcasts of the brand’s featured artists. This keeps customers thoroughly engaged without the need of a hard sell. The excellent photography and product presentation is what makes Skullcandy one of the leading e-commerce websites in the industry. You may also check out research plan examples.
6. Azteca
If you’re looking for a website to browse through products without feeling tempted to buy something right then and there, then you may want stay away from Azteca.
Azteca has one of the best homepage website designs in the business. Its homepage is filled with colors and great product photography placement to entice soccer (or football) lovers across the globe. This allows users to browse through various categories of some of their top offers easily and quickly on their homepage. You might be interested in nonprofit project plan examples.
Product photos combined with lifestyle shots prompt site visitors to explore their website and click around.
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6 Essential Rules of E-commerce Project Planning
No business would ever be able to operate successfully without a simple project plan in place. In e-commerce, there are a few things that need to be taken into consideration before a project may be implemented. So when preparing for your e-commerce project, take note of the following points:
1. Conduct keyword research and demand analysis.
There will always be a need for a particular product or service in the market. So to let your customers know that you have the products or services they need available in your store, you need to identity what the most searched terms, otherwise known as keywords, are for that specific subject matter. You may also see business project plan examples.
Studies reveal that customers often type different phrases to their search engines when they look for information about a subject. For instance, a customer may be searching for a hotel booking website for their travels.
Possible keywords would be “travel hotel booking services” or “booking hotels for travel.” Although these phrases may be grammatically incorrect or seemingly wrong in terms of word choice, people tend to type in words or phrases that translate what they’re looking for in a literal manner. You may also like community project plan examples.
If you’re having trouble with your keyword research and demand analysis, there are many online platforms such as Ubersuggest.org and Similarsitesearch.com that offer a solution to your problems.
2. Study competitors.
Your strongest competitors usually comprise of the first 10–20 results listed during your keyword search. But if you have a highly specific and unique product idea in the works, then it’s likely you will not find any stern competitors online. In this case, you would need to introduce your product to the market through the use of blogs and social media. Customer demands would then be raised based on the offered products. You may also check out restaurant project plan examples.
3. Determine your budget.
Budget planning is crucial in a project plan. Implementation costs may take a toll in your overall company budget, so you need to make sure that your finances are allocated accordingly. After all, you wouldn’t want to invest your hard-earned money on a good-for-nothing e-commerce project.
4. Decide on your layout.
Decide whether you want to create a unique layout for your website or utilize a ready-made template for convenience. If you choose the former, then it’s best to examine current design trends in the market. This will help you determine how you can attract site visitors and increase conversions through a profitable Web design.
5. Gather a development team.
Gather a team of Web designers and developers to craft your e-commerce website. These individuals may also provide their personal intake on what would suit the brand’s image and target audience. You would also need to have a quality assurance plan to check for any errors within the system that do not meet the defined requirements.
6. Prepare wireframe mockups.
A wireframe mock-up is almost like a blueprint of what your e-commerce website is expected to look like. It isn’t clickable, nor is it functional. It simply serves as a visual representation of what you (the owner) and your project designers and developers have envisioned before you may proceed with its implementation. You might be interested in what is a project management plan?
A project plan is one of the key components in starting and growing an e-commerce business. This serves as a guide to help a project team study and analyze its resources and dependencies to prevent shortcomings along the way. So if you find yourself hoping to start your own e-commerce business, be sure to keep these guidelines and examples in mind. You may also see research project plan examples.
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