
Mega
Payer
Sales
Strategy
December
2019
"U-Factor"
Casts
a
Shadow
Over
Optum
• Optum is perceived as a respectable and
competent vendor, however large payers
have concerns contracting with Optum
given its ownership by United
• Optum is perceived by all executives as
facing "Chinese wall" problems with other
large payers, mainly Nationals. Not
perceived as such a constraint for Blues
and mid sized payers.
PX108
at
13
.
40