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Coca-Cola Brand Manager Resume
Jessica
Jordan
Sr
.
Brand
Manager
,
Coca
-
Cola
TM
,
The
Coca
-
Cola
Company
|
MBA
LO CAT IO N
Atlanta
,
Georgia
EMAIL
jessica
.
jordan
@
coca
-
cola
.
com
LINKEDIN
linkedin
.
com
/
in
/
jessicajordan
CONTACT
PHO NE
(404) 555-0198
LANGU AGES
English
Native
or
bilingual
proficiency
Spanish
Native
or
bilingual
proficiency
Portuguese
Professional
working
proficiency
HONORS
Philip
P
.
Friedlander
Jr
.
Scholar
Aug
2017 &
Aug
2018 ·
GWU
School
of
Business
SK ILLS
Brand
Marketing
Product
Launch
Cross
-
functional
Leadership
Positioning
Go
-
to
-
Market
Strategy
Consumer
Research
Communication
Digital
Marketing
Social
Media
Marketing
Market
Research
Data
Analysis
Microsoft
Excel
PowerPoint
Salesforce
Strategic
Thinking
PROFILE
Multicultural
,
multilingual
marketer
with
6+
years
of
experience
in
brand
management
and
marketing
strategy
across
luxury
,
startup
,
and
CPG
sectors
.
Proficient
in
Brazilian
Portuguese
and
fluent
in
Spanish
,
with
firsthand
experience
living
in
six
countries
across
three
continents
.
Collaborative
leader
who
works
closely
with
cross
-
functional
teams
and
external
partners
to
deliver
impactful
initiatives
that
resonate
with
diverse
audiences
and
generate
tangible
business
results
.
Currently
Senior
Brand
Manager
for
Coca
-
Cola
Original
Taste
at
The
Coca
-
Cola
Company
,
with
prior
experience
leading
Fanta
brand
strategy
and
innovation
across
sparkling
flavors
portfolio
.
EDUCATION
MBA
The
George
Washington
University
School
of
Business
2017 – 2019
B
.
A
.,
Psychology
Emory
University
2010 – 2014
High
School
Diploma
Hong
Kong
International
School
2006 – 2010
EXPERIENCE
Senior
Brand
Manager
,
Coca
-
Cola
Original
Taste
The
Coca
-
Cola
Company
·
Full
-
time
Mar
2026 –
Present
·
Atlanta
,
GA
•
Lead
brand
strategy
and
marketing
initiatives
for
Coca
-
Cola
Original
Taste
in
North
America
•
Drive
consumer
engagement
and
brand
loyalty
through
integrated
marketing
campaigns
•
Manage
cross
-
functional
teams
across
product
innovation
,
creative
,
and
media
planning
Jessica Jordan — Resume
1 / 4
Brand
Management
Event
Planning
Public
Speaking
Marketing
Strategy
HTML
/
CSS
SPSS
Statistics
Senior
Brand
Manager
,
Coca
-
Cola
Zero
Sugar
&
Innovation
The
Coca
-
Cola
Company
Aug
2025 –
Mar
2026 ·
Atlanta
,
GA
Holiday
Creamy
Vanilla
Launch
Diet
Coke
Lime
Return
Brand
Manager
,
Fanta
TM
The
Coca
-
Cola
Company
Jan
2024 –
Aug
2025 · 1
yr
8
mos
·
Atlanta
,
GA
Halloween
Campaign
"
Para
Todos
" / "
For
Everyone
"
Dry
January
Launch
Brand
Redesign
Associate
Brand
Manager
,
Fanta
TM
The
Coca
-
Cola
Company
May
2023 –
Jan
2024 · 9
mos
·
Atlanta
,
GA
What
The
Fanta
Mystery
Flavor
Burger
King
Partnership
Associate
Brand
Manager
,
Innovation
,
Sparkling
Flavors
The
Coca
-
Cola
Company
Sep
2022 –
Apr
2023 · 8
mos
·
Atlanta
,
GA
PET
Lightweighting
Project
•
Oversaw
innovation
pipeline
and
portfolio
strategy
for
Coca
-
Cola
Zero
Sugar
across
North
America
•
Led
seasonal
innovation
launches
including
Holiday
Creamy
Vanilla
limited
-
time
offering
•
Managed
fan
-
favorite
Diet
Coke
Lime
limited
-
time
return
campaign
•
Led
brand
strategy
and
marketing
for
Fanta
portfolio
across
North
America
•
Spearheaded
Halloween
brand
takeover
campaign
: "
Coca
-
Cola
Claimed
Christmas
.
Now
Fanta
Wants
Halloween
."
•
Led
transcreation
of
"
For
Everyone
"
campaign
for
NAOU
market
and
Hispanic
American
consumer
•
Launched
Dry
January
initiative
: "
New
Look
for
Dry
January
.
Same
Deliciousness
."
•
Oversaw
Fanta
brand
redesign
and
visual
identity
refresh
•
Launched
"
What
The
Fanta
"
Halloween
mystery
flavor
campaign
driving
significant
social
engagement
•
Executed
Burger
King
partnership
:
Fiery
Nuggets
and
$
1
Frozen
Fanta
Kickin
'
Mango
•
Managed
brand
marketing
and
product
launch
initiatives
for
Fanta
seasonal
offerings
•
Led
sustainability
innovation
:
Massive
Coke
PET
Bottle
Lightweighting
Project
— "
First
in
Decades
"
•
Reduced
12-, 16.9-,
and
20-
oz
PET
bottles
from
21
g
to
18.5
g
,
contributing
to
3
M
metric
ton
PET
reduction
goal
by
2025
•
Collaborated
with
cross
-
functional
teams
on
positioning
and
go
-
to
-
market
strategy
for
sustainable
packaging
innovations
Jessica Jordan — Resume
2 / 4
Brand
Associate
,
Fairlife
The
Coca
-
Cola
Company
May
2021 –
Sep
2022 · 1
yr
5
mos
·
Atlanta
,
GA
$
1
B
Retail
Sales
Milestone
Freelance
Consultant
Self
-
employed
May
2020 –
May
2021 · 1
yr
1
mo
·
Miami
,
FL
(
Remote
)
Freelance
Consultant
,
Brand
Builder
and
Entrepreneur
Freelance
Consulting
·
Self
-
employed
May
2019 –
May
2020 · 1
yr
1
mo
·
New
York
,
NY
MBA
Growth
Intern
—
Global
Marketing
,
Hydration
The
Coca
-
Cola
Company
Jun
2018 –
Aug
2018 · 3
mos
·
Atlanta
,
GA
Consultant
JETZY
Oct
2017 –
Apr
2018 · 7
mos
·
Washington
DC
-
Baltimore
Area
Account
Management
/
Boutique
Curator
Shoptiques
.
com
Mar
2016 –
Oct
2016 · 8
mos
·
New
York
,
NY
Marketing
Coordinator
,
Giorgio
Armani
Beauty
&
Fragrance
L
'
Oréal
Jun
2014 –
Nov
2015 · 1
yr
6
mos
·
New
York
,
NY
Marketing
Intern
The
Coca
-
Cola
Company
Jun
2013 –
Jul
2013 · 2
mos
·
Thailand
•
Supported
brand
growth
strategy
as
fairlife
reached
$
1
billion
in
retail
sales
•
Developed
business
cases
and
go
-
to
-
market
plans
for
new
product
line
extensions
•
Managed
product
launch
timelines
and
cross
-
functional
execution
•
Performed
industry
and
trend
analysis
to
develop
Direct
-
to
-
Consumer
(
D
2
C
)
business
model
for
flower
exporter
/
supplier
•
Identified
niche
consumer
segments
and
crafted
positioning
strategies
for
US
market
•
Designed
SEO
-
optimized
website
to
enhance
online
visibility
and
consumer
engagement
•
Conducted
consumer
research
and
audience
segmentation
for
private
publishers
•
Developed
email
marketing
campaigns
,
social
media
strategies
,
and
testing
protocols
to
engage
and
convert
digital
audiences
•
Utilized
data
analytics
to
refine
marketing
tactics
,
increasing
digital
audience
and
improving
conversion
rates
•
Identified
potential
partners
and
strategies
to
approach
partners
for
travel
technology
platform
Jessica Jordan — Resume
3 / 4
Market
Research
and
Social
Media
Campaign
Intern
Insightpool
2012 ·
Less
than
a
year
·
Atlanta
,
GA
Jessica Jordan — Resume
4 / 4
