BETHANY CARTWRIGHT
bethany.cartwright@gmail.com • 317.372.6221
www.linkedin.com/in/cartwrightbh/
PROFESSIONAL
EXPERIENCE:
Associate Marketing Manager & Content Strategist
Global Co-Marketing | HubSpot
June 2016 - Present
•
Executes 6-8 acquisition content campaigns per month in collaboration with external partners.
Campaigns I work on contribute to ~10% of marketing lead acquisition each month.
•
Works with internal stakeholders and teams to launch, promote, and execute content campaigns
with potential reach of up to 10 million that drive minimum 2000+ leads per campaign
•
Frequently contributes to HubSpot Marketing Blog, writes & designs ebooks & HTML content, and
innovates new ways of reaching our audience and creating interesting content
• Focuses on strategizing, writing, designing, and editing content in collaboration with partners
Marketing Freelancer (part-time) | Self-Employed
September 2015 - Present
•
Creates content & manages projects for clients like HubSpot (previously) and Trello
• Examples of projects I’ve completed include writing and designing ebooks, blog posts,
infographics, and more.
• Maintains confident negotiations while communicating professionally and effectively with clients.
Summer Visiting Fellow, Data Visualization | HubSpot
June 2015 – August 2015
• Designed data visualization graphics for HubSpot's Marketing, Sales and Agency blogs
• Created graphics that were picked up by the Huffington Post, DesignTAXI, and niche blogs
• Created several supporting graphics for blog posts each week (charts, infographics, GIFs, etc.)
• Most successful posts & graphics had 10,000+ views within 2 days of publishing
Content Writer | Inuvo
September 2014 – Jan 2015
• Wrote 14 articles/2 content campaigns per week published on careers.alot.com
• Worked with content team to produce content campaigns that met Google AdWords’ standards
• Collaborated with digital marketing team to understand and improve traffic/monetization of articles
• Focused on articles for SEM strategy; also wrote social articles for organic traffic on the side
EDUCATION
:
Hendrix College, Bachelor of Arts – May 2016, Magna Cum Laude
Major: Sociology & Anthropology
Overall GPA: 3.87 Major/Minor GPA: 3.91
Honors: Phi Beta Kappa, Graduated Magna Cum Laude and with distinction in Sociology
Senior thesis:
“Too often the cream is left to curdle:” A Critique of Tracking in U.S. Public Schools
STRENGTHS & SKILLS:
•
Partnerships & Communication –
2 years’ experience working with various project stakeholders
through HubSpot co-marketing and on a client-basis through freelancing.
• Content Creation & Written Communication –
Excellent written, oral, and visual communication
skills practiced through background in content strategy and co-marketing
• HTML, CSS, and JavaScript –
Currently taking front-end web development. Has some experience
using them in practice for professional purposes
• Software Knowledge
– Adobe Photoshop, Illustrator & InDesign, Excel, & HubSpot Software