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Rachel Lopez, M.S.
Alexandria, Virginia, United States
rachellopez057@gmail.com
+1 (786) 797-5479
in/rachellopez057
mymarketingportfolio.com
SUMMARY
As an accomplished Digital Marketing Manager, I have a demonstrated history of implementing effective marketing strategies across diverse
industries. My expertise lies in creating engaging digital content and collateral, including email marketing, social media, and branding, to
drive web traffic and increase conversions. I have a proven ability to lead and mentor teams while successfully engaging target audiences to
build brand loyalty. My passion for leveraging consumer behavior and buyer psychology enables me to build strong connections with
customers and drive revenue growth.
EDUCATION
Master of Science - MS, Marketing
FIU Chapman Graduate School of Business •
Miami, Florida, United States •
2022 •
3.7
Bachelor of Arts - BA, Industrial and Organizational Psychology
Minor in Social Media Marketing •
Florida International University •
Miami, Florida, United States •
2021 •
3.8
EXPERIENCE
Digital Marketing Manager
• Launched a new email marketing software and automation flows, as well as implemented a new email strategy, that resulted in a +50%
increase in overall revenue, and a +177% increase in email revenue in just 3 months since launch.
• Managed the development and implementation of a brand ambassador affiliate program with a dashboard integrated into the site and
platform to track performance and analytics, resulting in a significant increase of 700% in affiliate sales within 3 months.
• Developed and executed paid social media campaigns across Facebook, Instagram, LinkedIn, and TikTok, increasing ad impressions by
+100% and ad clicks by +74%, while reducing the cost per ad click by -33%.
• Led a marketing team of 5 in the efficient execution of campaigns that drove 30% more engagement and 20% more conversions by
optimizing processes and driving engagement.
• Created and implemented a social media content strategy that increased brand awareness across Instagram, TikTok, YouTube,
Facebook/Meta, LinkedIn, and Twitter by 42%.
• Developed a branding strategy, branding guidelines, established a brand voice, and designed graphics and marketing collateral, resulting in
a 42% increase in brand awareness and loyalty.
• Improved website UX and SEO that resulted in +26.7% increase in users and overall revenue increase of 12.9% by auditing the existing
website, developing new pages, and creating new content.
• Sold out 100% of the seats for 7 classes by developing event marketing strategies that involved email marketing, social media, and content
creation.
• Streamlined marketing operations by introducing and configuring a project management software that enabled efficient tracking and
optimization of all marketing campaigns, including email and social media calendar.
Founder & CMO
• Developed and executed customized marketing strategies for a diverse range of clients, including best-selling authors, biotechnology
companies, healthcare providers, real estate firms, and startups, resulting in a 25% average increase in leads and a 15% average increase in
revenue.
• Crafted compelling email marketing campaigns that resulted in a 40% average open rate and a 20% average click-through rate, exceeding
industry standards.
• Leveraged social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, to build brand awareness and engage target
audiences, resulting in a 50% average increase in followers and a 20% average increase in engagement.
• Created and implemented successful affiliate and influencer marketing campaigns, resulting in a 35% average increase in sales and a 25%
average increase in revenue for clients.
• Developed and executed effective content marketing strategies, including blog posts, white papers, and case studies, resulting in a 45%
average increase in website traffic and a 30% average increase in leads.
• Utilized data-driven insights and analytics to continually optimize marketing campaigns and improve ROI, resulting in a 15% average
increase in cost-effectiveness.
• Established comprehensive branding guidelines for clients, including brand voice, visual identity, and messaging, resulting in a consistent
and recognizable brand image across all channels.
• Led the development of over 20 responsive and user-friendly websites, optimized for search engines, resulting in an average 30% increase
in website traffic and a 25% increase in conversions.
Plant Cell Technology
Washington, DC
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July 2022 - Present
Psyched Branding
Miami, Florida, United States
,
August 2021 - Present
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Marketing Specialist
• Designed and wrote digital marketing collateral such as emails, landing pages, social media posts, and event materials that drove a 30%
increase in web traffic and a 20% increase in conversions.
• Developed and delivered webinar content that generated 200+ leads and trained teams in KPI analysis and performance evaluation using
Google Search Console, Google Analytics, Hotjar, and Google Data Studio.
• Created a social media marketing framework, managed social media calendar, and designed and curated content, leading to a 20% increase
in web traffic and a 15% increase in leads.
• Produced high-quality blogs, landing pages, infographics, and social media posts that led to a 30% increase in web traffic and a 20%
increase in conversions.
• Conducted thorough competitor analysis reports and developed social media management and engagement strategies that improved social
media performance by 25%.
Education Coordinator and Marketing Specialist at the Department of Psychiatry & Behavioral Health
• Coordinated the development and design of the Semi-Annual Newsletter, resulting in a 15% increase in email open rates and 10% increase
in click-through rates.
• Designed various marketing materials, including presentations, proposals, flyers, logos, websites, and ads, resulting in a 25% increase in
engagement and positive feedback from stakeholders.
• Created visually compelling graphics for presentations and updated website content based on university branding guidelines, resulting in a
20% increase in website traffic and engagement.
• Streamlined departmental processes and implemented project management software, Hive, resulting in a 30% increase in efficiency and
productivity.
SKILLS
Languages: English, Spanish
Industry Knowledge: Social Media Marketing, Content Marketing, Analytics, Email Marketing, Search Ads, Display Ads, Website Design &
Development, Graphic Design, Brand Awareness, Infographics, A/B Testing, Blog Posts, Video Production, Project Management, Brand
Management, Social Media Planning, Product Marketing, Social Listening, Media Strategy, Communication, Editorial Calendars, Editing,
Social Content Creation, Measuring Plan, Content Standards, Global Content Publication, Trends, Edit Content, Creative Storyteller, Social
Content, Market Trends, Digital Campaign, Media Agency, Social Presence, Social Media Strategy, Problem-Solving, Time Management,
Leadership.
Technical Skills: Google Analytics, Google Ads, MS Office (Excel, PowerPoint, Word, Publisher, Visio, Teams, SharePoint), SEM Rush,
Hubspot, Canva, Mailchimp, Hootsuite, Tableau, Adobe Photoshop, Adobe Creative Suite, WordPress, Yoast SEO, Adobe Spark, R, SPSS,
BigCommerce, Omnisend, Klaviyo, Later.com, SproutSocial, Cannabiz, Google Search Console, Meta Business Suite, TikTok Business,
Google Workspace, ChatGPT.
CERTIFICATIONS
Lean Six Sigma Green Belt
GoLeanSixSigma •
2022
• Certified in a standardized and evolving set of project management principles that improve customer satisfaction and consistently increase
profitability.
Certificate in Social Media and Digital Marketing Analytics
Florida International University •
2021
Google Analytics Individual Qualification
Google analytics •
2021
Google Ads Video Certification
Google Ads •
2021
Google Ads Search Certification
Google Ads •
2021
Hootsuite Platform Certification
Hootsuite •
2020
Adobe Photoshop Expert Certification
Adobe •
2012
rater8
Remote, US
,
May 2022 - July 2022
Florida International University - Herbert Wertheim College of Medicine
Miami, FL
,
January 2021 - May 2022