2024 Media Kit

2024 Media Kit

With a mission is to inspire, connect and guide the global marketing community to navigate the future,

Adweek provides actionable insights for marketers to move their businesses forward.

In 2024, we will build on our foundation of trusted journalism to go deeper on important topics that impact

marketers’ success, connect the dots to drive business growth, while keeping them at the center of everything

we do.

Our 2024 Evolution

With a mission to inspire, connect and guide the global marketing community to navigate the future,

ADWEEK provides actionable insights for marketers to move their businesses forward.

In 2024, we will build on our foundation of trusted journalism by going deeper on important topics that

impact marketers’ success across our multi-faceted platform, keeping the marketer at the center of

everything we do and

delivering

the ultimate business intelligence for the industry.

ADWEEK is the leading 2024 source of news and

insights serving the brand marketing ecosystem.

2024 Media Kit

The

ADWEEK

Ecosystem

We utilize

multiple touchpoints

across our

platform to bring our most impactful brand

initiatives to life, resulting in a multi-faceted

experience for the marketing community.

High Impact &

Targeted Media

Opportunities to

reach our digital

audience of

2.5M+

known users

Marketing

Decision

Maker

Editorial

Special Features

Multi-story features

debuted each

month online & in

Magazine

Monthly publication

celebrating

45 years

in 2024

Tentpole

Events

Industry-leading

events on multiple

topics throughout

the year

ADWEEK

Branded

In-house content studio

develops bespoke client

programs based on our

audience insights

Podcasts

First-ever podcast

network for advertising

and marketing

professionals

Newsletters

Suite of 16 newsletters

deliver insights and

expertise with

2M+

weekly sends to

638k+

subscribers

Subject to Change

Digital

Social

1.9MM+

1.3MM+

472K+

112K+

2024 Media Kit

ADWEEK Audience

Source: GBQ 1P Data September 2023

2.5MM

Known Users on ADWEEK.com

Brand

50%

Technology 11%

Agency

39%

Manager

25%

Non-Manager

17%

C-Suite + Executive

32%

Director

26%

2024 Media Kit

ADWEEK Audience

Source: ADWEEK Audience Database, September 2023

ADWEEK reaches companies of all sizes,

from Small Businesses to Large Enterprises

Medium Enterprise

(50-1,000)

30%

Large Enterprise

(1,000+)

42%

Small Business

(1-50)

28%

Editorial Special Features

2024 Media Kit

Editorial Special Features

High visibility opportunity to align with

ADWEEK’s biggest and most impactful stories of

the year.

Each month, ADWEEK’s editorial team debuts a special feature thematically

tied to the biggest moments within the marketing and advertising

community, including ADWEEK’s flagship events.

Designed to stand out from ADWEEK’s daily reporting, special features are

comprised of stories, interviews, and/or awards that take a deeper dive

into important people, moments and achievements that are moving the

marketing community forward.

Stories are aggregated in a dynamic and engaging landing page for

audiences to explore.

Partnership Opportunity Includes:

•

“Presented By” + partner logo at top of the landing page

•

100% SOV of all ad units across the package

•

Print page(s) available

•

Branded content may be included (incremental)

Subject to Change

2024 Media Kit

Q1 2024 Special Features Calendar

The Business

of the Super Bowl

Launches 1/30

$500 million in 4 hours. We take

you behind the scenes of the

world’s biggest stage for

creativity: the Super Bowl, a

spectacle for brands, advertisers,

publishers... oh, and the NFL.

The New Consumer

Launches 2/20

Melding brand storytelling and sales

has never been more important. New

technologies, including AI and AR, are

enabling a seamless, frictionless and

intuitive buying experience across all

touch points, meeting consumer

where they are.

Measurement Matters

Launches 3/12

As marketers determine the ideal

media mix for their upfront dollars, we

look at the latest efforts to accurately

calculate how they are reaching

consumers, which measurement

innovations could change this year’s

upfront and what progress still needs

to be made to track changing

consumer behavior.

JANUARY

FEBRUARY

MARCH

Media Agency of the Year Awards

She Runs It: Working Mothers Awards

The Hot List Awards

Subject to Change

2024 Media Kit

Q2 2024 Special Features Calendar

Brands x Creators

Launches 4/2

A look at the democratization of

creativity and how marketers and

agencies can best collaborate with

creators to drive next-level

engagement for its brands and

businesses.

The Modern

Media Agency

Launches 5/14

What are the most effective marketing

strategies? How can you ensure any

of the thousands of ads we see every

day hit their target audience? The

modern media agency uses data and

storytelling to drive results for its

clients. Here’s how.

The Business Case

for Creativity

Launches 6/11

Against the backdrop of the Cannes

Lions International Festival of

Creativity, a look at the people,

marketing strategies and creativity

driving lasting cultural and societal

change.

APRIL

MAY

JUNE

Creative 100 Awards

Media All Stars Awards

B2B Innovation Awards

Subject to Change

2024 Media Kit

Q3 2024 Special Features Calendar

The Guide to

Audio Marketing

(Digital Only)

Launches 7/16

Our annual spotlight on the

best in audio programming:

from podcasts to platforms,

generating new audiences

and advertisers.

JULY

ADWEEK Audio

Awards

The Guide to

Media Planning

(Digital Only)

Launches 8/13

Our annual spotlight on the

best media plans of the year:

the dynamic, creative,

boundary pushing ideas that

helped brands effectively

reach their customers.

AUGUST

Media Plan of the

Year (Digital Only)

Marketing

Leadership

Launches 9/10

Leading the practice of marketing

today requires an ever-changing

set of skills, intuition, empathy,

collaboration and tenacity. We’ll

unpack the art and science of

marketing leadership—and the

backgrounds, perspectives and

expertise that are required to

thrive in this new era.

SEPTEMBER

Marketing Vanguard

Awards

Fastest Growing

Agencies

(Digital Only)

Launches 9/30

Our 6th annual look at the world’s

fastest growing creative and

media agencies by revenue, and

how they got there.

Fastest Growing

Agencies Awards

Subject to Change

2024 Media Kit

Q4 2024 Special Features Calendar

Advancing DEI

+ ADWEEK 50

Launches 10/8

The progress made and the

challenges that remain to

achieve a more diverse and

inclusive industry.

OCTOBER

Beacon Awards

Adweek 50 Awards

Connections &

Collaboration

Launches 12/10

Spotlighting industry

connections and

celebrating the world’s

most creative agencies

driving marketing

forward.

DECEMBER

Agency of the Year Awards

She Runs It: Changing the

Game Awards

The Guide to

Experiential

Marketing

(Digital Only)

Launches 12/17

Our annual spotlight on

the best creative and

technical executions in

experiential and out-of-

home advertising.

Experiential Awards

Marketing

Innovation

Launches 11/5

A look at the latest

technologies and

strategies that are driving

the dynamic marketing

industry forward.

NOVEMBER

Brand Genius Awards

The Guide to

Generative AI

(Digital Only)

Launches 11/12

How brands, agencies

and media companies are

using gen AI today and

what it means for the

future of the dynamic

marketing industry.

AI Awards

Subject to Change

Print Magazine

2024 Media Kit

Print Magazine

Impactful placement opportunities align brands

with the industry’s most important stories.

ADWEEK is an unparalleled resource for leaders across multiple industries

who rely on its content to help them do their jobs better.

In 2024, we will be celebrating 45 years of publication, solidifying ADWEEK as

a touchstone of the advertising and marketing community.

Partnership Opportunities Include:

•

Issue Takeover

•

Cover Wrap

•

Sponsored Cover

•

Gatefold

•

Tipped-In Inserts & Posters

•

Center Spread

•

Audience Targeted Distribution

Subject to Change

Average Magazine

Circulation

60K

2024 Media Kit

Tentpole Events

Opportunity to take the stage at

ADWEEK’s industry-defining events

throughout the year.

ADWEEK’s events portfolio convenes the marketing community

throughout the year for a series of compelling conversations,

actionable insights, and strategic takeaways that informs

marketers of the biggest challenges facing the industry.

From our flagship multi-day events such as BRANDWEEK and

SOCIAL MEDIA WEEK, to our more intimate and curated

gatherings including Marketing Vanguard and ADWEEK X, our in-

person events offer multiple opportunities for marketers to come

together to explore a wide range of topics that impact their

business.

Partnership opportunities vary based on the event. Subject to change.

Tentpole Events

2024 Media Kit

2024 Events Calendar

Feb 28-29

New York

Jan 23

New York

Commerceweek

Outlook

An intimate gathering of the brightest

minds in the business to explore the

macroeconomic and big picture issues

that will have the greatest impact on a

marketer’s

success in 2024.

The premier destination for retail,

commerce and marketing executives

that provides a spotlight into how

today’s marketing leaders are driving

retail innovation.

Apr 9-11

New York

Social Media Week

The must-attend event for social

media practitioners and marketers

looking to stay on the cutting edge

the latest social media trends.

*Subject to change

2024 Media Kit

2024 Events Calendar

(cont’d)

Marketing Vanguard

Summit

*Subject to change

Brand Play: The ADWEEK

Sports Marketing Summit

ADWEEK

House

Cannes

May 9

New York

May 1

Chicago

Jun 16-20

Cannes

Invite-only convening of the people at

the helm of some of the

world's most

exciting brands to discuss what is driving

them to move the

needle in both

incremental and monumental ways.

Intimate one-day event that

convenes leading voices to

share actionable insights and

takeaways that marketing leaders can

apply to

their sports marketing efforts.

A week-long oasis within the global

celebration of creativity for

professionals to learn and be

inspired

by meaningful conversations with top

creative minds.

2024 Media Kit

2024 Events Calendar

(cont’d)

Sep 23-25

Phoenix

Jun 18

Cannes

Sep 23-25

Phoenix

*Subject to change

Brandweek

Marketing Vanguard

Experience: Cannes

Marketing Vanguard

Experience:

Brandweek

An exclusive offsite experience curated

exclusively for the world’s foremost

marketing leaders and rising stars.

An unrivaled forum for brand and marketing

leaders from across the marketing ecosystem

to connect and address the most salient

challenges of today, investigate the

possibilities of the future, and shape how

brands influence the world.

An exclusive offsite experience curated

exclusively for the world’s foremost

marketing leaders and rising stars.

2024 Media Kit

2024 Events Calendar

(cont’d)

Oct 29-30

New York

December

Los Angeles

*Subject to change

The premier event for media,

marketing and agency executives

on best practices,

challenges and opportunities that

come with building a future-

forward media marketing strategy.

Spotlight on the people, tech,

data, platforms and brand

collaboration that

yield

greater output, greater

return, greater momentum—

in an era where silos and

inconsistency have

dominated.

Mediaweek

ADWEEK X

The ADWEEK Content Studio

2024 Media Kit

ADWEEK Branded

Tell your story to ADWEEK’s influential

audience of marketing and advertising

professionals.

ADWEEK Branded, our award-winning branded

content

studio, can help you communicate your

message

creatively and effectively, delivering

measurable results.

Our team of storytellers, editors, designers and

strategists

works

with advertisers to craft custom

programs that

bring attention to your brand by resonating with our

audience's needs.

Subject to Change

2024 Media Kit

ADWEEK Branded

Partnership Opportunities

Custom Programs

Take advantage of the full creative power of the ADWEEK Branded studio to

strategize, plan

and create one-of-a-kind executions that support your brand’s

unique POV and priorities.

Formats include:

•

Immersive Stories

•

Social-First Video

•

Co-branded Guides and Research

Your Content/Our Expertise

Turn to ADWEEK Branded for your traditional thought leadership and demand

gen programs. Our experienced editors will ensure that your copy delivers your

insights in a way that resonates with the ADWEEK audience.

Formats include:

•

Executive Byline

•

Partner Experts

•

White Paper Download

Webinars

ADWEEK’s webinar team will work with you to refine your topic, focus your

presentation and produce

a top-flight, professional online event, while delivering

a qualified and engaged

audience.

Subject to Change

Podcasts

2024 Media Kit

ADWEEK’s Podcast Network

Leverage our extensive podcast network to get

your brand messaging in the ears of marketers.

ADWEEK’s Podcast Network is the market’s first podcast network

for

advertising and marketing professionals, brand enthusiasts and anyone

curious to peek behind the curtain of how advertising is made.

Our podcasts

explore industry trends and challenges and share top-tier

insights to help marketers level up your knowledge, creativity and career.

Our extensive podcast network, powered by Acast, enables brands to reach

marketers at scale.

Partnership Opportunities Include:

•

Opportunity to leverage existing creative or ADWEEK will create a story

with you

•

Presenting Partner sponsorships with pre + mid-roll placements, plus

inclusion in show artwork and episode text description

•

Branded segment integrations (2-5 minutes in length)

•

Exclusive sponsor opportunities (inclusive of Presenting + branded

segment)

•

Run of network across all ADWEEK podcasts

•

Creation of custom podcasts based on brand goals and objectives

Subject to Change

2024 Media Kit

Flagship Podcast Shows

Yeah,

That’s

Probably

an Ad

Marketing

Vanguard

Tech Magic

Winner Best

Podcast 2018

Subject to Change

Join the scrappy, skeptical ADWEEK

news team as we debate the highs and

lows of creativity, advertising,

marketing, media and technology.

Hosted by Luz Corona, Editor at

ADWEEK & Rebecca Stuart, Editor at

ADWEEK

Weekly, 30K Monthly Listens

Spotlighting the

people

who are driving

the industry forward, including

valuable, must-listen nuggets of

marketing-leadership wisdom, humility,

stories, strategic insights, and growth

opportunities in an era of ever more

complex industry pressures and

realities.

Hosted by Jenny Rooney, Chief

Experience Officer at ADWEEK

Weekly, 20K Monthly Listens

TechMagic

helps you navigate the future

and make sense of today’s rapid

technological change. Hear unique

perspectives, explore new trends, and

journey into the heart of technology.

Hosted by Cathy Hackl, Global

Business & Gaming Executive,

Tech Futurist, and Media Personality

Weekly, 10K Monthly Listens

Newsletters

2024 Media Kit

Newsletter Sponsorships

Drive awareness of your brand messaging

amongst the latest headlines in key verticals

delivered directly to the inboxes of influential

decision makers.

ADWEEK’s suite of 16 newsletters brings insight and expertise to marketers’

inboxes to help them do their jobs better.

With over 2MM weekly sends, our newsletters offer a variety of information,

including daily agenda-setting must reads, deeper news and analysis, and

seasonal/industry gathering dispatches and highlights.

Partnership Opportunities Include:

•

“Presented By” + sponsor logo at the top of the newsletter

•

100% SOV of all ad units within the selected newsletter(s) - 3 units total

•

Sponsorship length: 1 week

Bundled sponsorship

packages including

newsletters and

relevant on-site

verticals available (see

slide 33 for more

details)

Subject to Change

2024 Media Kit

ADWEEK’s Newsletter Suite

ADWEEK

Daily

The best of ADWEEK direct to your

inbox every weekday morning —

and a round-up of ICYMI best

stories on weekends.

120k+ Subscribers Sent 6x/week

ADWEEK Alert

Email alerts on scoops, deals and

leadership changes.

54k+ Subscribers Sent As Needed

Agency Spy

Stories about the people and

agencies that make the ad industry

fun, unique and a little bit weird.

7k+ Subscribers Sent 5x/week

Brand Marketing

The hows and whys behind major

marketers’ communications

strategies related to brand affinity,

awareness and identity.

25k+ Subscribers Sent 5x/week

Marketing Vanguard

Business-driving intelligence for

leaders tasked daily with making

decisions that move the needle for

their brands, their companies and

the customers they serve.

5k+ Subscribers Sent 1x/month

Morning Media Newsfeed

The day's biggest media stories in

one quick recap.

29k+ Subscribers Sent 5x/week

Media

Showcasing the best of ADWEEK’s

analysis of the most disruptive

trends in the media industry, from

the changing business of media

companies, to the future of identity,

plus the platforms, strategies and

tactics media buyers and marketers

need to know.

20k+ Subscribers Sent 5x/week

Advertising & Agency Daily

Analysis on the latest trends

disrupting advertising, plus best

practices on talent, new business,

DEI and more.

54k+ Subscribers Sent 5x/week

Subject to Change

2024 Media Kit

ADWEEK’s Newsletter Suite (Cont'd)

Convergent TV

Inside the business of buying,

selling, measuring and

programming TV.

12k+ Subscribers Sent 3x/week

TV Spy

No buffering, just the latest

streaming news.

5k+ Subscribers Sent 5x/week

ADWEEK

Europe News Update

A look at the latest news, trends and

work from Europe's advertising

sector: a newsletter that will keep ad

professionals up to speed on the

industry, no matter what level they

operate at.

4k+ Subscribers Sent 1x/week

News from the Upfronts

Highlights & what you want to

know from TV's biggest event.

8k+ Subscribers Sent a total of 6x

(1x in March, 2x in April, 3x in

May)

News from the Newfronts

Highlights & what you want to

know from the Digital Content

NewFronts.

Seasonal 8k+ Subscribers

Sent a total of 6x (1x 3 weeks out

from Newfronts, 2x 2 weeks out,

and 3x during)

Super Bowl

All the latest big game news for

marketers.

30k+ Subscribers Sent 10x total

Cannes

Highlights & what you want to

know from Cannes Lions

(Note: The Cannes newsletter is a takeover of the

ADWEEK Daily Newsletter for the week of Sunday,

6/16-Friday, 6/21)

120k+ Subscribers Sent 6x/the

week of Cannes

TV Newser

And now the News about TV News.

5k+ Subscribers Sent 5x/week

Subject to Change

Digital Media

2024 Media Kit

Inbox Targeting

Deliver your brand messaging directly to the

inboxes of highly qualified ADWEEK

community members.

Our list of over 100k opt-in subscribers is segmented into specific

targets to allow brands to reach their desired audience(s) including:

•

ADWEEK Community (111k subscribers)

•

Brands (14.6k subscribers)

•

Agencies (20k subscribers)

•

Commerce (9k subscribers)

•

Media Planners & Buyers (5k+ subscribers)

•

Media Owners (14k subscribers)

Partnership Opportunity Includes:

•

100% SOV of the email, sent to a specific target audience listed above

•

Sponsor logo at the top of the newsletter

•

100% sponsor messaging throughout

Subject to Change

2024 Media Kit

Vertical Sponsorships

Reach a targeted audience of marketing

professionals with contextual alignment

opportunities.

Verticals include:

•

Agencies & Creativity

: The latest agency news, including planning,

buying and major deals + a focus on the role of creatives and creativity

in all advertising and business

•

Brand Marketing:

Insights and analysis to help CMOs and brand

leaders succeed, plus stories on performance marketing, including the

new technologies and innovations that deliver measure results +

commerce

•

Convergent TV:

The trends and breakthroughs disrupting advertising’s

biggest platform

•

Media & Technology:

How the media operates as a function of the

brand marketing ecosystem, plus programmatic-focused stories

including navigating the innovations and challenges that ad tech holds

for the industry and how social networks are transforming commerce,

brand storytelling and audience strategy

Partnership Opportunity Includes:

•

100% SOV against selected vertical(s), sold on a weekly basis

Subject to Change

Newsletter

Vertical

Vertical sponsorships

+ relevant newsletter

sponsorship packages

available to maximize

awareness & visibility

2024 Media Kit

High Impact & Targeted Media Opportunities

Reach a highly engaged audience and drive

awareness through targeted and high-impact

placements.

Brands can tap into our audience over 1.7M+ monthly uniques

to deliver

brand messaging to relevant audiences.

Partnership Opportunities Include:

•

High Impact Roadblocks & Takeovers

•

Customized high impact units including:

•

Peak Unit

•

Responsive Hero

•

Mobile Reveal

•

Site Skins

•

Topic Channel Sponsorship

•

Video Pre-Roll

•

Targeted Display

•

Run of Site

Subject to Change

Appendix

2024 Media Kit

In Good Company/Partners

A sample of some of the esteemed members of the ADWEEK community, spanning the brand marketing ecosystem.

*Subject to change

2024 Media Kit

Subject to Change

ADWEEK Awards

2022 Folio Eddie & Ozzie Awards

Best Design, Full Issue /

Best Editorial, Full Issue

Special Issue: ”Ukraine, for Ukrainians”

Pressboard: The Top Branded

Content Partnerships of 2022

Top Partnership —

Internet & Telecom

“What Makes Gen Z Tweet?”

2022 Shorthand Awards

Best Business Story

“A Marketer’s Guide to Twitch”

2022 Content Marketing Awards

Visual Storytelling – Best Use of

Illustration

“The Metaverse Explained”

2020 Folio Eddie & Ozzie Awards

Best Single Article

”Inside the Real Heroes Project”

2020 Shorty Awards

Best Use of Artificial Intelligence

The Super Bowl Bot

2019 Folio Eddie & Ozzie Awards

Best Podcast: CMO Moves

2018 Folio Digital Awards

Best Podcast

Yeah, That’s Probably an Ad

2018 Folio Eddie & Ozzie Awards

Best Visual Digital Storytelling

“Jimmy Kimmel on Battling

Politicians”

2017 Folio Eddie & Ozzie Awards

Best Single Article:

“The Long Con”

Best Website: Adweek.com

2024 Media Kit

2024 Editorial Calendar

Subject to Change

January

The Business of the Super Bowl

Online Launch:

1/30

•

Commitment: 1/16

•

Materials Due: 1/18

EVENTS

Outlook

February

The New Consumer

Online Launch:

2/20

•

Commitment: 2/6

•

Materials Due: 2/8

EVENTS

COMMERCEWEEK

March

Measurement Matters

Online Launch: 3/12

•

Commitment: 2/27

•

Materials Due: 2/29

EVENTS

Marketing Vanguard

Summit

April

Brands x Creators

Online Launch: 4/2

•

Commitment: 3/19

•

Materials Due: 3/21

EVENTS

Social Media Week

May

The Modern Media Agency

Online Launch: 5/14

•

Commitment: 4/30

•

Materials Due: 5/2

EVENTS

Brand Play: The ADWEEK

Sports Marketing Summit

June

The Business Case for Creativity

Online Launch: 6/11

•

Commitment: 5/28

•

Materials Due: 5/30

EVENTS

ADWEEK at Cannes

Marketing Vanguard

Experience: Cannes

July

The Guide to Audio Marketing

Online Launch: 7/16

•

Commitment: 7/2

•

Materials Due: 7/4

AWARDS

ADWEEK Audio Awards

August

The Guide to Media Planning

Online Launch: 8/13

•

Commitment: 7/30

•

Materials Due: 8/1

AWARDS

Media Plan of the Year

September

The New Dynamics of

Marketing Leadership

Online Launch: 9/10

•

Commitment: 8/27

•

Materials Due: 8/29

Fastest Growing Agencies

Online Launch: 9/30

•

Commitment: 9/17

•

Materials Due: 9/19

EVENTS

BRANDWEEK

Marketing Vanguard

Experience: BRANDWEEK

October

Advancing DEI + ADWEEK 50

Online Launch: 10/8

•

Commitment: 9/24

•

Materials Due: 9/26

EVENTS

Social Media Week Europe

Marketing Vanguard

Experience: London

MEDIAWEEK

November

Marketing Innovation

Online Launch: 11/5

•

Commitment: 10/22

•

Materials Due: 10/24

The Guide to Generative AI

Online Launch: 11/12

•

Commitment: 10/29

•

Materials Due:

10/31

EVENTS

Next Tech

December

Connections and Collaboration

Online Launch: 12/10

•

Commitment: 11/26

•

Materials Due: 11/28

The Guide to Experiential Marketing

Online Launch: 12/17

•

Commitment: 12/3

•

Materials Due: 12/5

EVENTS

ADWEEK X

AWARDS

Media Agency of the Year

She Runs It:

Working Mothers

AWARDS

The Hot List

AWARDS

B2B Innovation

AWARDS

Media All-Stars

AWARDS

Creative 100

AWARDS

Marketing Vanguard

Awards

Fastest Growing Agencies

AWARDS

Beacon

ADWEEK 50

AWARDS

Brand Genius

AI Awards

AWARDS

Agency of the Year

She Runs It:

Changing the Game

Experiential Awards

ADWEEK Media Kit

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