Digital

•

Social

•

Books

2 0 2 5 M E D I A K I T

Taste of Home

celebrates home

cooks by sharing our community’s

treasured family recipes, creative

entertaining ideas and inspired

cooking tips.

Taste of Home

Published

x per year

Circulation

950,000

Audience

9.7MM

Special Interest Publications

titles annually at major retailers such

as Walmart, Target and Kroger

Newsletters

17+ daily, weekly and monthly newsletters

Monthly Circulation

5.6MM

Bakeable

One-stop digital destination for the best

baking recipes, tips and ideas for the

holidays and everyday

Home For The Holidays

A cross-channel content program featuring

seasonal recipes and inspired hosting

inspiration aligned to key holidays throughout

the year including Easter, July 4th and

Christmas November and December.

Social Media

Engaged communities:

Facebook

6.4MM

fans

2.7MM

followers

Instagram

2MM

followers

Cookbooks

30+

titles per year, leading

cookbook seller on QVC and

at Walmart and Sam’s Club

Editorial &

Social Video

Branded and custom videos

on TasteofHome.com

Tablet Edition

Available on iPad

•

Amazon Kindle

B&N

Nook

•

Google Play

•

Zinio

Texture

•

Magzter

CELEBRATING THE BEST HOME COOKS

TASTEOFHOME.COM

OCT./NOV. 2023

$7.99

•

Display until 11.28.23

THE EASIEST-EVER

THANKSGIVING

for

GO, GO GADGETS!

Winners for the Slow Cooker, Air Fryer, Instant Pot

& More!

SAVE

ROOM

PIE!

YOUR HOW-TO

GUIDE FOR

TURKEY DAY

SUCCESS

Crispy

Fried Turkey

10 New

Mashed Potato Mix-Ins

Make-Ahead

Side Dishes

CELEBRATING THE BEST HOME COOKS

TASTEOFHOME.COM

JUNE/JULY 2023

$7.99

•

Display until 7.18.23

Hello,

SUMMER!

HOW TO

GRILL

ANYTHING

135 ideas for backyard

bashes, perfect potlucks

& sunny celebrations

EASY

SLOW-COOKER

SUPPERS

SWEET &

SHAREABLE

SHEET CAKES

FRESH

PASTA SALADS

CONTEST

WINNERS

FROM AROUND

THE GLOBE

Plus!

Brand Map

SOURCE:

MRI-Simmons Spring 2024 Print/Digital Editions; comScore 12-month average ending June 2024; Social Count as of June 2024

TasteofHome.com

The go-to source for tasty recipes—

from every day to holidays

Monthly Unique Visitors

15MM

DIGITAL

EDITORIAL TENTPOLES

from

BAKEABLE

Content & Strategy Fevelopment

Native Articles & Videos

Advertorial & Custom Units

Editorial Integration

TasteofHome.com

The go-to source for tasty recipes—from everyday to holidays.

Monthly Unique Visitors

(Social & Digital)

Digital Overview

SOURCE:

comScore 12-month average ending June 2024; Social Count as of June 2024

Median Age

145 Index

Women 25-44

101.5

Median HHI

Women

A TOP 10

digital brand

consistently

ranking among

the top media

brands rankings

for desktop and

mobile reach

Facebook Fans

Pinterest Followers

Instagram Followers

6.4

2.7

DEMOS

SOCIAL

Demographics

Audience

(000)

Comp(%)

Total Adults

9,731

100

Women

7,562

77.7

Married

5,039

51.8

Age

25-54

4,258

43.8

Median

54.3

Millennial Audience

2.7MM

17% YOY Increase

Education

Attended College+

5,245

53.9

Occupation

Employed

4,898

50.3

Household Income

HHI $75K+

4,413

45.3

Median

$67,642

Magazine

Audience

SOURCE:

MRI-Simmons Spring 2024 Print/Digital Editions

Digital Destination for Baking!

Cakes, pies, cookies, oh-my!—our audience loves

creating homemade treats fresh from the oven.

From key baking holidays, to everyday treats, the

Bakeable digital destination is the first, and only, stop

for the best seasonal baking recipes, tips and ideas.

84%

Always on

the look out for

a new recipe

60%

bakes weekly

72%

Bake for the

joy of sharing

with others

Marketing Opportunities

— Sponsorships:

Align your brand with our top

performing baking editorial through high SOV

of ad placements across our digital destination

— Baking Challenges:

Inspire bakers to get

creative with your products withi our monthly

baking challenges that are promoted on our

site and across social media

— Branded Ingredient:

Position your brand as

the key ingredient within our most popular

baking recipes

— Native Content:

From videos to how-to guides,

we can create custom content staring your brand

— Bakeable Newsletter Ownership and

Integration:

Weekly newsletter that reaches

an audience of 68,000+ (and quickly growing)

opt-ins bakers

Our Digital Baker is...

from

BAKEABLE

SOURCE:

How You Bake, a Taste of Home Study

2025

Edit Calendar

In Every Issue

Beauty

•

Entertaining

•

Health

•

Home Design

•

Kids & Family

•

Pets

•

Products & Trends

SPRING 2025

•

Bakeable:

Lemon Olive Oil Cake

• Muffin Cup Meals

• Seasonal Snacks: Springtime calls for lighter

appetizers and beverages

• Quiche: A breakfast and brunch cornerstone

• Mediterranean Made Easy

• How to Make: Hearty Ragu Bolognese

• Weeknight Dinner Wonders Contest Winners

WINTER 2025

•

Bakeable:

Classic Creme Brulee

• 30-Minute Soups

• Make-Ahead Breakfast

• Christmas Dinner

• Holiday Breads

• Christmas Cookies

• Quick & Easy Entertaining Contest Winners

SUMMER 2025

•

Bakeable:

Easy Four-Layer Chocolate Dessert

• Sheet-Pan Success

• Summertime Sippers

• Backyard Beer Tasting

• Summer Pies

• Meatless Mondays

• Make & Take Contest Winners

FALL 2025

•

Bakeable:

Millionaire Shortbread

• Pizza Party Board

• 5-Ingredient Suppers

• Thanksgiving Dinner

• Thanksgiving Sides, Desserts & Leftovers

• Apple Tart Tatin

• Halloween Contest Winners

Editorial content subject to change

Page

$44,398

⅔

Page

$35,700

Page

$27,750

⅓

Page

$19,780

4-Color

Gross Rate

Page

$37,740

⅔

Page

$30,350

Page

$23,590

⅓

Page

$16,810

Black &

White

Gross Rate

Cover 2

$53,280

Cover 3

$51,060

Cover 4

$57,720

Covers

Gross Rate

Rate Base: 950,000

Rate

Card

Contact your account manager for details or

advertising@trustedmediabrands.com

2025 Closing &

On Sale Dates

Editorial content subject to change

Issue

Ad Close

Materials Due

On Sale

SPRING

01/22/25

01/29/25

03/25/25

SUMMER

04/23/25

04/30/25

06/24/25

FALL

07/30/25

08/06/25

09/30/25

WINTER

09/26/25

10/03/25

11/25/25

Magazine

Trim Size

Live Area

Bleed Size

Spread

15" x 10.5"

14.5" x 10"

15.25" x 10.75"

Full Page

7.5" x 10.5"

7" x 10"

7.75" x 10.75"

Horizontal

7.5" x 5.125"

7" x 4.625"

7.75" x 5.375"

Horiz Spread

15" x 5.125"

14.5" x 4.625"

15.25" x 5.375"

⅓

Horiz

7.5" x 3.5"

7" x 3"

7.75" x 3.75"

⅓

Vertical

2.5" x 10.5"

2" x 10"

2.75" x 10.75"

⅔

Vertical

4.75" x 10.5"

4.25" x 10"

5" x 10.75"

⅓

Horiz Spread

15" x 3.5"

14.5" x 3"

15.25" x 3.75"

SIPs

Trim Size

Live Area

Bleed Size

Bookazine – Spread

16" x 10.875"

15" x 10.375"

16.5" x 11.125"

Bookazine – Full Page

8" x 10.875"

7.5" x 10.375"

8.25" x 11.125"

Bookazine –

Horiz

8" x 5.3125"

7.5" x 4.8125"

8.25" x 5.5625"

Ad Portal Information

Magazine:

https://www.adshuttle.com/

trustedmediabrands

Only use Adobe or a known, trusted brand of fonts.

Do not use any web fonts.

SIPs:

https://a360media.sendmyad.com/

Digital File Requirements

•

The required file format is PDF/X-1a 2001 (vector) 300 dpi.

•

All supplied PDF/X-1a files must be CMYK. No spot

colors. All fonts and images should be embedded.

Do not apply style attributes to basic fonts.

•

Trusted Media Brands, Inc. utilizes Virtual Proofing technology.

A hard copy proof is no longer required. If you opt to use a

SWOP proof for your internal color approval render at 100% of size.

For more information or production questions, please contact:

Joanna Mikolajczuk

Production Manager

(646) 496-6198

JMIKOLAJCZU@quad.com

Print Ad Specs

Recommended that ads bleeding off the face/foot/head

not have any borders in their design.

Taste of Home Media Kit

Prompt to Clone This Taste of Home Media Kit

Apply this example's core structure, strategic pacing, and structural hierarchy directly to your own topic.

What are you generating today?

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