ABOUT
US
Our Story...
Having worked together for many years in the Publishing industry,
Cynthia Osborne-McKean
and
Steve Mussman
combined their sales
and marketing experience and honed their skills and expertise for repurposing editorial content in many shapes, forms, and products. From this
background, PARS International Corp. (Publisher’s Ancillary Revenue Services) was founded in New York City in June 1994. For many years PARS
specialized in marketing Reprints, E-Prints, Permissions, Co-Branded Merchandise, and Ancillary Products.
These two publishing veterans/entrepreneurs decided to establish their business in New York City because of New York’s long-established
reputation as a publishing hub for magazine, newspaper and digital content, the availability of a vast talent pool, and for the opportunity to bring new
products and services to many companies.
About a decade ago, they reinvented the company together and, alongside a veteran management team, as a Content Media Marketing/Licensing
firm representing some of the best-known clients in the industry. This team of talented individuals is still intact and working together every day to
continue to bring content and accolade licensing and The Best Of and Top performance list sales to the marketplace and to their customers on behalf
of their content, producing clients.
PARS is deeply dedicated to its employees, clients, and customers. They have created a profitable and sustainable business that’s focused on the
values of being present for one another, on being innovative, and simply doing the right thing for consumers and the company.
Joe Nunziata III, Vice President, Sales Operations
Joe leads PARS’ Licensing, Product and Permissions Sales teams, managing staff and systems. He came to PARS in 2006 from Time Inc.
where he worked in a variety of roles including Director of Ancillary Products at Fortune where he managed the Fortune Reprint Program
and launched the Fortune Recognition Program and the Fortune Datastore. Joe holds an MBA from St. John’s University, is a huge sports
enthusiast and lover of classic rock.
Andy Speter, Vice President, Business Development
Andy has nearly 30 years of experience across all aspects of publishing, media, and marketing including advertising sales, audience development,
marketing, sales, sales management, editorial, content licensing, finance, and corporate/executive management. At PARS, his responsibilities
include identifying and pitching new clients, monitoring industry trends and developments, fostering client relationships, and driving organic
growth for existing partners that results in incremental revenue. Since joining the company, he has been instrumental in expanding the business
into newspapers and digital media
—
both key areas of strength for PARS. His activities have focused on assisting clients in monetizing their
content and brands through licensing, syndication and protection of intellectual property, trademark, and copyright. Andy enjoys cooking,
baseball, hiking, skiing, tennis, technology and cars. He is also an avid outdoorsman.
Jackie Kurtz, Vice President of Design and Production
Jackie leads the PARS production staff, which has quadrupled its output under her direction. An industry veteran of more than 25 years, prior to
joining the PARS Team, Jackie spent seven years at CMP Media culminating in the role of Senior Artist in that company’s Reprint Services division.
Jackie oversees PARS’ production processes and design team and contributes to the innovation of new product offerings. Jackie is an alum of the
University of Florida with a Master’s degree from NYU. She is an avid sports fan and a black belt in karate.
Robyn Roberts, Vice President, Sales & Customer Service
Both a PARS and publishing industry veteran, Robyn’s unique insight and leadership skills have earned her a proven track record of increased
financial return to PARS’ media partners. Armed with a keen sensitivity to customer needs and spending behaviors, Robyn is a specialist in deal
negotiation, pricing strategies and solutions. She guides the sales team in closing challenging deals, cultivates vibrant customer relationships, and
nurtures healthy client partnerships. She regularly strategizes with the marketing team to create revenue-generating campaigns and develop viable
licensing offerings particularly for list, award and affiliate marketing content. Robyn is a graduate of Syracuse University’s S.I. Newhouse School of
Public Communications and is an active community servant with a wanderlust bug.
Jennifer Eclipse,
Group Sales Manager
First starting with PARS as a sales assistant, Jen became invaluable to fueling client communication, processing orders, providing customer service,
and liaising internally between sales, production, and accounting. With Jen’s understanding of PARS’ processes and client-side needs, she was
quickly promoted and soon became a top sales rep progressively earning larger content assignment and increasing revenue for PARS’ most sought
after accounts. 20 years later, she brings all of those strengths to her current role in which she is responsible for day-to-day management of the sales
team and for liaising between the marketing team and publisher clients to secure successful and timely campaign launches and to drive sales. Jen is a
cycling enthusiast and DIYer.
For more information on Logo & Accolade Licensing, Editorial Permissions, Reprints and Commemorative Products, visit www.parsintl.com
