PLOS 2026 advertising opportunities
Format Dimensions Locations
Background Color
Leaderboard 728x90 All journal pages Dark Gray
Skyscraper 160x600 Article pages White
eTOC Alert 728x90 Above the journal header White
Contact your sales representative for CPM rates
Technical specifications and guidelines
File Types Maximum Weight
Minimum Resolution
JPG, GIF and PNG 100K 72dpi
HTML5 200K 72dpi
1-Point border:
Ads with a background matching the page background require a 1-point border in a contrasting color
Alt text:
Provide short copy to display when the ad loads. Example: “Brought to you by COMPANY NAME”
Audio:
Not permitted
HTML5-based ads:
• Placement:
Available on PLOS journal websites only (not on eTOC Alerts)
• One message per banner:
Only one product/job/event announcement per banner permitted
• Looping:
With the exception of
PLOS One
placements, all ads may loop once, at a maximum of 15 seconds and 18
frames/second;
PLOS One
allows looping
• Accompanying static file:
Per UAP guidelines, provide a static version of the ad (JPG, GIF or PNG) as a backup file
for browsers or devices that don’t support animation
Art deadlines:
Seven (7) days prior to start date
Requirements for acceptance of advertising
All advertising is subject to PLOS’ approval.
PLOS Medicine
does not accept advertising for pharmaceutical products, medical
devices or tobacco products. The advertiser and its advertising agency agree to indemnify and hold harmless PLOS and its
employees and agents for any liability, claims, suits, damages, costs, settlements and reasonable attorney’s fees incurred in
connection with any third-party claim arising out of advertisement placed by or on behalf of the advertising party. PLOS
reserves the right to remove any ad it deems is or may be inaccurate, misleading, defamatory or otherwise contrary to the
rights of PLOS or third parties.
Terms of payment
All terms, net 30 days from the end of each month’s advertising run. We have a number of USD payment options available for
our clients’ convenience, including wire transfer, check and credit card. Clients must clear previous PLOS advertising debt
before new campaigns can begin. Publisher reserves the discretionary right to seek partial advance payment. Cancellation of
advertising must be in writing. Advertisers are liable for payment for insertions canceled after materials close (based on date of
receipt of written notice by publisher). Advertisers canceling contracts will be invoiced at the earned rate for space already
used. The publisher reserves the right to pass through charges for additional preparation, design, etc., that may be required.
