Media Kit

2025

Media Kit

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

2 1 2 - 3 8 9 - 5 4 2 2

J H E N K U S @ I N C . C O M

Inc. Readers are

Audience

Digital and Print

41.8

Median Age

77%

Source: Ipsos Affluent Survey Fall 2024

% Male/Female

61/39

Monthly Page Views

16.4M

Print Rate Base

250K

75%

Career Passionate

64%

Advisors on Financial

Issues/Investing

I N F L U E N T I A L

84%

Business Owners/

C-Level/ Decision Makers

Opinion Leaders

V I S I O N A R I E S

E D U C A T E D

85%

73%

Tech Savvy

62%

Risk Takers

Early Adopters

89%

190K+

College Graaduate

1.5M+

Median Net Worth

Median Household

Income

2025

Media Kit

S P R I N G I S S U E

F A L L I S S U E

S U M M E R I S S U E

W I N T E R I S S U E

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

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J H E N K U S @ I N C . C O M

Calendar

Ad Close:

2/6/25

On Sale:

3/18/25

Digital Editions Live:

3/10/25

Ad Close:

7/10/25

On Sale:

8/19/25

Digital Editions Live:

8/12/25

Ad Close:

5/22/25

On Sale:

7/1/25

Digital Editions Live:

6/18/25

Ad Close:

11/6/25

On Sale:

12/9/25

Digital Editions Live:

12/3/25

2025

Media Kit

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

2 1 2 - 3 8 9 - 5 4 2 2

J H E N K U S @ I N C . C O M

Advertising Rates

Covers

Four Color

Black & White

Fractional Premiums

(-5%) 2X

(-12%) 4X

Page

Spread

Cover 3

Cover 4

Rate Base 250,000

Cover 2/page 1

2/3 Page is 75% of page rate

1/3 Page is 50% of page rate

1/2 Horiz is 60% of page rate

$55,000

$65,000

$32,500

$65,000

$50,000

$60,000

$100,000

$30,900

$61,750

$61,800

$52,250

$57,000

$47,500

$95,000

$28,600

$57,200

$48,400

$52,800

$88,000

$44,000

Please submit your ads for Inc. via the web at:

adshuttle.com

Please include instructions as to which issue the materials

are to run in.

Please Ship Ad Proofs to:

Quad Graphics

Attn: Max Thomson

N64W23 110 Main St.

Sussex, WI 53089

Phone: 262-673-1177

Digital Materials

2025

Media Kit

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

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J H E N K U S @ I N C . C O M

Advertising Specifications

Contact info

Dave Powell, Production Manager

Email: dpowell@mansueto.com

Phone: 347-605-0183

Magazine specifications

Inc. magazine is perfect bound.

Trim size: 8” x 10 1/2” (all ad specifications are in inches)

File Formats: PDFX-1A Resolution: 300 dpi (dots per inch)

Proofs

A hard-copy proof at 100% size must be provided for each digital file. Proofs must be SWOP(c) certified.

For a complete up-to-date listing of SWOP(c) approved color proofs, please visit

http://www.swop.org/certification/certmfg.asp.

The proof should indicate the proofing product or system used, prepress supplier contacts, and

information showing conformance to the manufacturer’s application data sheet.

2025

Media Kit

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

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J H E N K U S @ I N C . C O M

Advertising Specifications

Page Dimensions

Live Area

Trim

Supplied Bleed

2/3 Page

Full page

1/3 Square

1/3 Vertical

1/2 Horizontal

2-Page spread

1/2 Horiz. Spread

7 1/2” X 10”

4 3/4” X 10”

2 3/8” X 10”

15 1/2” X 10”

7 1/2” X 4 1/2”

15 1/2” X 4 1/2”

4 3/4” X 4 5/8”

8” X 5”

16” X 5”

5” X 4 7/8”

5” X 10 1/2”

8” X 10 1/2”

16” X 10 1/2”

2 5/8” X 10 1/2”

5 1/4” X 5 1/4”

8 1/4” X 5 1/4”

16 1/4” X 5 1/4”

8 1/4” X 10 3/4”

5 1/8” X 10 3/4”

2 7/8” X 10 3/4”

16 1/4” X 10 3/4”

Keep live matter 1/4” from trim on each side. For ad spread units, please supply 1/16” duplicated

image on both sides of the centerline.

2025

Media Kit

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

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J H E N K U S @ I N C . C O M

Editorial Calendar

Digital

Month

Features

Summer

June, July, August

Spring

March, April, May

Fall:

September, October,

November

Winter

December, January,

February (‘25/’26)

Core Editorial Feature:

Best in Business

Digital Recognition Program:

Best in Business

Additional Alignments:

National Write A Business Plan Month, Best

Industries to Start a Business

Core Editorial Feature:

Female Founders

Digital Recognition Program:

Inc. Regionals

Additional Alignments:

International Women's Day, Inc. Founders House,

Tax Season, National Financial Literacy Month, Earth Day (Sustainability),

Small Business Month

Core Editorial Feature:

Best Workplaces

Digital Recognition Program:

Founder-Friendly Investors

Additional Alignments:

Pride Month, National Black Business Month

Core Editorial Feature:

Inc. 5000

Digital Recognition Program:

Power Partners

Additional Alignments:

Hispanic Heritage Month, Diverse in Business,

Women in Business Month, National Cyber Security Month

2025

Media Kit

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

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J H E N K U S @ I N C . C O M

Advertising Rates

Digital

Placement

Ad Unit

Spec

Net CPM

ROS

Channel

Targeted

Webinars

Microsites

Custom Units

Newsletter

Geo Targeted

(ROS)

Channel Takeover

Custom

Leaderboard

Half page

Imu

Billboard

Video

Mobile Banner

Welcome Mat

Mobile Interscroller

Avalanche

Tableau

Super Billboard

Grand Cru

Cartograph

Carousel Units

Leaderboard

Half page

IMU

Video

Billboard

Mobile Banner

Native units (logo

& content)

Call for specs

728x90

300x600

300x250

Pre-roll

970x250

320x50

$120

$145

$125

$240

$145

$110

$105

$130

$110

$130

$225

$100

$250 + production fee

(Call for pricing)

Call for pricing

728x90

300x600

300x250

970x250

Pre-roll

320x50

Leaderboard

IMU

Half Page

Billboard

$110

$115

$135

728x90

300x250

300x600

970x250

970x250

and 300x250

970x415

and 300x250

970x415

and 300x250

970x415

and 300x250

Approximately

3 weeks of

production

2025

Media Kit

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

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J H E N K U S @ I N C . C O M

Advertising Specifications

Digital

Banner Units

Mobile

Interscroller

Billboard

Half Page

Welcome Mat

Medium

Rectangle (IMU)

Creative

Unit Name

Leaderboard

Mobile

Leaderboard

728x90

320x50

970x250

300x250

640x1138

300x600

Initial

Dimensions

(W x H in px)

100% width

responsive

custom

200 KB

Max Initial

File Load

Size

custom

3 loops /

15s max

3 loops /

15s max

3 loops /

15s max

3 loops /

15s max

3 loops /

15s max

Max

Animation

Length

File

Type

JPG, GIF, PNG,

and HTML5

JPG, GIF, PNG,

and HTML5

JPG, GIF, PNG,

and HTML5

JPG, GIF, PNG,

and HTML5

Submission

Lead Time

Approximately

3 weeks of

production

Min. 5 business

days before

campaign start

Min. 5 business

days before

campaign start

Min. 5 business

days before

campaign start

Min. 5 business

days before

campaign start

Min. 5 business

days before

campaign start

Approximately

3 weeks of

production

Avalanche

200 KB

JPG, GIF, PNG,

and HTML5

Approximately

3 weeks of

production

custom

Tableau

200 KB

JPG, GIF, PNG,

and HTML5

Approximately

3 weeks of

production

custom

Super Billboard

200 KB

JPG, GIF, PNG,

and HTML5

custom

Carousel Units

970x250

and 300x250

200 KB

JPG, GIF, PNG,

and HTML5

Approximately

3 weeks of

production

custom

Grand Cru

970x415

and 300x250

200 KB

JPG, GIF, PNG,

and HTML5

Approximately

3 weeks of

production

custom

Cartograph

200 KB

JPG, GIF, PNG,

and HTML5

Approximately

3 weeks of

production

custom

JPG, GIF, PNG,

and HTML5

Custom asset package: font files,

layered PSD of brand creative,

high-res imagery, video as MP4

Custom asset package: font files,

layered PSD of brand creative,

high-res imagery, video as MP4

6, 15, or 30 seconds

128-192 kbps for AAC-LC 64-128 kbps for HE-AACv1

155px wide (preferably horizontal with white background in .png

format + destination URL

2025

Media Kit

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

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J H E N K U S @ I N C . C O M

Advertising Specifications

Digital

Video

Other Notes

Text Link Specs

Newsletter Specs and Dimensions

Logo

Audio levels

Aspect ratio

Video length

Audio bitrate

Skip guidance

Assets needed

Native Ad Copy

Native Ad Photo

Accepted formats

Video target bitrate max

Linear in stream (pre-roll)

3500

16:9 Widescreen

Rich media accepted Preferred: DCM, Sizmek, Flashtalking, Conversant,

Atlas Must be user initiated (on click: mute/un-mute); default state is muted

20 character heading + 70 character teaser + URL

3rd Party - Vast 3.0 Or 1st party site served MP4,MOV (No FLV)

:15 & :30 lengths must be skippable after :05

-24 LKFS (+/- 2.0 dB) in the US as per ATSC A/85

-23 LUFS (+/- 1.0) in the EU as per EBU R128

Headline under 65 characters + dek under 150 characters +

destination URL

Headline under 65 characters + dek under 150 characters +

destination URL

2025

Media Kit

Contact

Peter Franco

212-389-5324

pfranco@inc.com

Jenn Henkus

212-389-5422

jhenkus@inc.com

Jason Albaum

404-783-0662

jalbaum@inc.com

Tony Imperato

818-299-0865

aimperato@inc.com

Mark Boxer

416-464-0199

mark@oasismedia.ca

Judy Hayes

925-785-9665

jhayes@inc.com

Patti Pruett Trow

404-772-4111

ptrow@inc.com

Meredith DeLuca

631-275-1552

mdeluca@inc.com

Steven Zampieri

917-697-4105

szampieri@inc.com

Meredith Wisniewski

708-929-8126

mwisniewski@inc.com

Christian Cecchi

+44 7825 570434

christian@cecchimedia.com

Tom Emerson

516-442-5248

tom@directactionmedia.com

Amy Christiansen

212-389-5494

achristiansen@inc.com

New York

N A T I O N A L

F O R M O R E I N F O R M A T I O N C O N T A C T : J E N N H E N K U S

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J H E N K U S @ I N C . C O M

Atlanta

Southwest

San Francisco

London

Midwest

Franchise and Marketplace

Canada

I N T E R N A T I O N A L

Branded Content

C U S T O M C O N T E N T A N D F R A N C H I S E

For terms and conditions governing advertising in Inc., go to mansueto.com/terms-of-use.

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