MEDIA KIT

2026

Taking Fire Sprinkler Industry

Advertising to New Heights

AD BANNER ON NFSM DIGITAL VERSION!

Where clicks meet conversions.

Ad banners on NFSM will provide a highly visible and cost-

effective way to reach targeted audiences. Unlike print

ads, digital banners can be interactive, linking directly

to websites or special promotions, which helps drive

immediate engagement and conversions. By providing

a tracking URL, advertisers can track performance with

measurable metrics such as impressions, clicks, and

conversions, ensuring a clear return on investment. For

readers, banner ads are seamlessly integrated into the

magazine’s layout, offering relevant products or services

that enhance their browsing experience.

Contact NFSA Marketing Manager Joanne Genadio at

genadio@nfsa.org

to reserve your spot.

Pricing

Specs: 500 x 500 px, 2M

NFSA 2026 MEDIA KIT

H I G H L I G H T S

NEW FOR

2026

6 issues: $10,000

3 issues: $5,500

1 Issue: $2,000

FREE READERSHIP STUDY!

Those of you that participated in

past studies know that we got an

overwhelming response from our

readers. You received a report

with invaluable information

that hopefully made your ad

campaigns even more lucrative.

For those of you that missed

out and those of you that want

in again, the Sep/Oct issue of

NFSM

is our 2026 Readership

Study issue! Get feedback on

your advertising creative — right

from your target market, and

best of all, it’s at no cost to you.

Place an ad in the Sep/Oct

issue and you’ll be able to take

advantage of this valuable

opportunity. Not only will you

have the chance to share your

sales story with over 3,000 fire

sprinkler industry leaders, you’ll

also have the chance to hear

what they think about your ad —

as well as other ads in the issue.

You’ll learn if readers thought

your ad was attention-getting,

believable, and informative.

You can’t afford to miss this

incredible opportunity reserved

only for advertisers in the Sep/

Oct issue of

NFSM

Don’t miss your chance to

advertise in our 2026 May/

Jun Buyer’s Guide Issue! The

issue will receive free bonus

distribution in April at the

NFSA Business and Leadership

Conference in Seattle and in

June at the NFPA Expo in Las

Vegas.

Sign a contract for any print

and/or digital advertising and

qualify for the opportunity to be

featured in

NFSM’s

Suppliers’

Showcase, the perfect place

to promote your company, its

people and its products. You will

be able to place a feature article

of no more than 500 words,

with photos, in the Suppliers’

Showcase in a single issue of

NFSM

. Availability is on a first

come, first serve basis, so don’t

wait!

There is no better time to be

an NFSA member and promote

your business and the fire

sprinkler industry.

National Fire

Sprinkler Magazine

is a member

benefit. Members that are first-

time advertisers receive a 10%

discount. Non-members may

contact NFSA to join.

BUYER’S GUIDE

FREE SUPPLIERS’

SHOWCASE

MEMBERS

ONLY!

INSERTS

Get up front and personal with

NFSM

readers with a belly

band! The band wraps around

the magazine, which is then

polybagged before mailing,

insuring that your message

arrives front and center in

members’ mailboxes!

A 4x6 postcard will be bound

into the magazine, with a

printable hanger. One per issue.

Don’t miss out on this incredible

way to make your ad stand out

from the rest! Check out specs

and pricing on page 6 and

reserve your insert today!

Advertisers have the opportunity

to purchase a centerfold spread

in every issue!

Remember, there’s only one

centerfold in each issue, so

reserve your spot today!

BELLY BAND

CENTERFOLD SPREAD

NFSA 2026 MEDIA KIT

H I G H L I G H T S

Have a story idea

or like to submit

an article?

Contact

Joanne Genadio

tel: 443.863.4399 | email: genadio@nfsa.org

NFSM

is published six times a year and mailed

the month preceding the publication date.

NFSA 2026 MEDIA KIT

P R I N T A D V E RT I S I N G

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CIRCULATION

(3,000+)

62%

Fire Sprinkler Contractors

15%

Authorities Having Jurisdiction

12%

Engineers, Architects, Consultants,

Safety Officers

Equipment Manufacturers,

Suppliers, Distributors

Fire Education and Health Care Facility

Administrators, Insurance Agencies &

other interested individuals

NFSM

EDITORIAL CALENDAR

(Rates effective January 1, 2026)

To make placing the right ad in the right issue easy, please refer to the following editorial calendar:

NFSA 2026 MEDIA KIT

P R I N T A D V E RT I S I N G

.....

.. .!" .#.$.

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$ +., ...

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Looking Towards 2050-25 Years

from Today

What’s on the horizon and where the fire

sprinkler industry is headed in 25 years.

Inspection, Testing, and

Maintenance in Focus

Deep dives into ITM strategies,

inspector training, certification

pathways, and real-world failures. Ties

to requests for more inspection content

and NFPA 25 cycles.

Products, Performance, and

Innovation - Buyers Guide

Showcasing cutting-edge sprinklers,

fittings, and system components

(grooved, antifreeze, CPVC). Include

test data, case studies, and advertiser

integration. Plays off the ad recall

data (high scores for technical

manufacturers).

Voices from the Field

A “Fitter’s Perspective” column

showcasing practical field experience

with new products, installation

challenges, and lessons learned.

Responds directly to reader verbatims.

Member Take-Over/

Reader Survey issue

A unique issue that combines member-

driven content with our annual

readership survey. Advertisers receive

direct feedback from industry leaders

on how their ads are viewed—attention,

credibility, and impact—at no extra cost.

Fire Service and Industry

Partnerships

Highlighting collaboration between

sprinkler contractors and the fire

service to improve safety. Matches

verbatim feedback: “more about the

sprinkler industry and fire services

working jointly.”

JANUARY–FEBRUARY

MARCH–APRIL

MAY–JUNE

JULY–AUGUST

SEPTEMBER–OCTOBER

NOVEMBER–DECEMBER

DEADLINES:

INSERTION ORDERS............11/3/2025

MATERIALS........................ 11/14/2025

DEADLINES:

INSERTION ORDER................1/5/2026

MATERIALS...........................1/16/2026

DEADLINES:

INSERTION ORDERS............2/16/2026

MATERIALS.............................3/6/2026

DEADLINES:

INSERTION ORDERS............4/24/2026

MATERIALS...........................5/15/2026

DEADLINES:

INSERTION ORDERS............6/26/2026

MATERIALS...........................7/17/2026

DEADLINES:

INSERTION ORDERS............8/31/2026

MATERIALS...........................9/18/2026

COMMISSION/DISCOUNTS

Agency Commission:

15% provided account is paid within 30

days from date of invoice. (“In-house” agencies not eligible

for discount.)

Multiple Pages in One Issue:

20% discount on additional ads,

applied to smaller ad if different size.

Prime Space:

Add 15% for Back Cover

Add 15% for Inside Front Cover

Add 10% for Centerfold

Add 10% for Inside Back Cover

Multiple Issues:

See charts at the right for discounts.

MECHANICAL SPECIFICATIONS

Publication trim size: 8½" x 11".

Three column format, saddle stitch binding.

Essential material must be kept at least 3/8" away from any

edge.

Please note the following requirements for a

4-page bound-

in insert with (2) final 4 x 6" cards

once removed from perf:

•

1/8" head trim left on (insert will jog to head during binding

since smaller than issue trim size)

•

All other bleed/trim should be removed and insert supplied

final size as noted.

•

Perfs must fall 3/8" on BOTH sides of center spine (perf

cannot fall directly on spine)

•

There needs to be a ¼" lip added to right hand page for

binding.

•

Insert should be prescored at spine for binding.

SUBMISSION INSTRUCTIONS

Send all insertion orders, materials, and correspondence to:

Joanne Genadio

Marketing Manager/Editor

Email: genadio@nfsa.org

Tel: 443.863.4399

RATES

Black & White

12x

24x

Full Page

$1,560

$1,460

$1,375

$1,255

$1,145

2/3 Page

$1,195

$1,120

$1,055

$965

$875

1/2 Page

$920

$840

$785

$715

$650

1/3 Page

$735

$665

$605

$550

$505

1/4 Page

$590

$535

$485

$445

$405

Black & Process Color*

12x

24x

Full Page

$2,015

$1,920

$1,835

$1,670

$1,530

2/3 Page

$1,560

$1,460

$1,375

$1,255

$1,145

1/2 Page

$1,195

$1,090

$1,015

$925

$845

1/3 Page

$925

$845

$790

$720

$660

1/4 Page

$740

$685

$635

$580

$530

*Add 10% each for second and third process color.

Four-Color Process

12x

24x

Full Page

$2,570

$2,425

$2,295

$2,085

$1,900

2/3 Page

$2,155

$2,080

$2,015

$1,835

$1,675

1/2 Page

$1,465

$1,415

$1,375

$1,255

$1,145

1/3 Page

$1,150

$1,120

$1,100

$1,000

$920

1/4 Page

$920

$895

$880

$800

$730

Centerfold

$4,000

Belly Band

$7,700

(Reserve by Dec 31, 2024 and take 10% off

with a signed contract!)

Insert

$2,000

(4" x 6" postcard printed 4/4 2-side w/ printable

hanger)

DEADLINES

Issue

Insertion Orders

Materials

Jan/Feb

November 3

November 15

Mar/Apr

January 5

January 17

May/Jun

February 21

March 7

Jul/Aug

April 26

May 16

Sep/Oct

June 27

July 18

Nov/Dec

August 29

September 19

SIZES

Non-Bleed, Live Area

Bleed*

Depth

Width

Depth

Width

Full Page (Trim Size: 8½" x 11")

9-7/8"

7-1/4"

11-3/8"

8-7/8"

2/3 Page-Vertical 2 col.

9-7/8"

4-3/4"

11-3/8"

5-5/8"

2/3 Page-Horizontal

6-5/8"

7-1/4"

7-5/8"

8-7/8"

1/2 Page-Vertical

7-1/4"

4-3/4"

8-1/4"

5-5/8"

1/2 Page-Horizontal

4-7/8"

7-1/4"

5-7/8"

8-7/8"

1/3 Page-Square

4-7/8"

4-3/4"

5-7/8"

5-5/8"

1/3 Page-Horizontal

3-1/4"

7-1/4"

4-1/4"

8-7/8"

1/3 Page-Vertical 1

col.

9-7/8"

2-1/4"

11-3/8"

2-7/8"

1/4 Page-Vertical

4-7/8"

3-1/2"

–

Belly Band

–

22"

Copy for the front cover must be 8-1/2" x 4" with bleed, centered within the 22"

*No extra charge for bleeds.

1/3 VERTICAL

2/3

VERTICAL

1/2

VERTICAL

1/4

VERTICAL

2/3

HORIZONTAL

1/3

HORIZONTAL

1/3 SQUARE

1/2 HORIZONTAL

FULL PAGE

BELLY BAND

NFSA 2026 MEDIA KIT

PRINT RATE GUIDE & SPECS

Signature

Date

Title

PLEASE RETURN SIGNED CONTRACT TO:

Joanne Genadio,

Marketing Manager/

NFSM

Editor

Email: genadio@nfsa.org

Tel: 443.863.4399

The undersigned agrees to place the following ads in the format(s) and issue(s) indicated in the following table:

QUANTITY

DESIRED ISSUE(S)

(Check all that apply)

FORMAT

JAN/FEB

MAR/APR

MAY/JUN

JUL/AUG

SEP/OCT

NOV/DEC

DISPLAY ADS

INSERTS

CENTERFOLDS

BELLY BANDS

» The publisher reserves the right to hold the advertiser and/or its advertising

agency jointly liable for payment due and for any collection fees that result

from collection of a delinquent payment.

» A first time advertiser must pre-pay the first ad. Subsequent ads will be billed

in the regular billing cycle.

» To qualify for the 15 percent agency commission, the ad must be provided

print-ready as specified by the electronic file requirements and must include

any corrections and/or changes.

TERMS: NET 30 DAYS FROM DATE OF INVOICE

CONTRACT AND COPY REGULATIONS

» The editor reserves the right to reject any advertisement. Advertisers and

their agents assume responsibility for the content of their advertisements.

Advertising not easily distinguishable from editorial content must be labeled

“Advertisement.”

» If insertion orders or ad requests are not received by insertion order deadline

as defined in the

NFSM

Advertising Rate Guide, most recent ad will be used

for that issue.

» Publication of an advertisement in

NFSM

does not constitute and shall not be

interpreted as an endorsement by the National Fire Sprinkler Association.

» All and any verbal instructions by the advertiser must be confirmed with

NFSM

through email or fax within five days.

» Once signed, contracts are binding through 2026.

» If invoice is outstanding for 90 days, the publisher reserves the right to

suspend any further advertising until balance is paid in full.

» Advertiser must be a member in good standing prior to running the ad. If, for

any reason, member dues are not current, invoicing will be doubled.

NFSA 2026 MEDIA KIT

PRINT ADVERTISING CONTRACT

ADVERTISER INFORMATION

Contact:

Company:

Address:

City:

State:

Zip:

Telephone:

Fax:

NFSA Member?

E-mail:

AGENCY INFORMATION (IF APPLICABLE)

Contact:

Company:

Address:

City:

State:

Zip:

Telephone:

Fax:

E-mail:

WE’RE SOCIAL!

NFSA 2026 MEDIA KIT

DIGITAL ADVERTISING

METRICS

NFSA.ORG

Impressions

145,000

Active Users

32, 000

Avg. Views per Month

40,000

Avg. Sessions per Quarter

36,000

Number of Unique Visitors per Quarter

23,032

Avg. Session Duration

3.07 minutes

Avg. Pages per Session

3.67

New Sessions

65%

TECHNOTES

Delivery Rate

98% avg

Open Rate

35%

Click rate

SPOTLIGHT ON FIRE SPRINKLERS

Delivery Rate

98% avg

Open Rate

40%

Click rate

Why Digital?

Marketing is the lifeblood of every business. While there are many

ways to get your marketing message across, don’t underestimate the

value of online display advertising. Sell your product or service through

visually appealing text and graphics.

Strategic placement of display ads is critical. Placing them on sites

that are already enjoying wide patronage of your target market can

make the ads relevant, personalized and timely. No site hits the

fire sprinkler industry’s target market better than www.nfsa.org and

E-Newsletters. Don’t miss out on this economical way to reach your

audience.

NFSA.org

Web Banners on homepage - 3 available

Web banners are offered on NFSA’s home page. Want to change your

banner before your contract is up? Just email the new banner to us

and we’ll get it up the following business day.

Pricing:............................................................................ $2,000/3 mos.

$3,200/6 mos.

$5,800/12 mos.

Other Opportunities for Great Exposure:

E-Newsletter Advertising

Ads will be placed in our most popular e-newsletters:

TechNotes

emailed to members on the 2nd and 4th Tuesday of every month, and

Spotlight on Fire Sprinklers

, emailed to members every Friday.

NFSM

—Digital Version

Banners

Pricing:............................................................................$2,000/1 Issue

$5,500/3 issues

$10,000/6 issues

TechNotes

Banners

Pricing:............................................................................ $6,000/3 mos.

$10,000/6 mos.

$15,000/12 mos.

Spotlight on Fire Sprinklers

Banners

Pricing:............................................................................ $6,000/3 mos.

$10,000/6 mos.

$15,000/12 mos.

NEW

Banner

Resolution (@150 dpi)

Raw Size

PNG est.

JPG est.

Recommended Target

Desktop

970x250 (0.24 MP)

~0.73 MB

80–200 KB

40–120 KB

Keep ≤150 KB

Tablet

728x188 (0.14 MP)

~0.41 MB

50–120 KB

30–90 KB

Keep ≤150 KB

Mobile

320x250 (0.08 MP)

~0.24 MB

30–80 KB

20–60 KB

Keep ≤100 KB

Email (Journeys)

600x200 (0.12 MP) (72 dpi allowed)

~0.36 MB

40–100 KB

25–70 KB

Keep ≤150 KB

FILE SUBMISSION GUIDELINES

Your ad must be supplied in each of the following sizes.

Advertiser must be a member in good standing prior to running the ad. If, for any reason, member dues are not current, invoicing

will be doubled.

AD BANNER ON

NFSM

DIGITAL VERSION

AD BANNER

1 Issue: $2,000

3 issues: $5,500

6 issues: $10,000



NFSA.ORG

WEB BANNERS

$2,000/3 mos.

$3,200/6 mos.

$5,800/12 mos.



3 mos.



6 mos.



12 mos.

TECHNOTES

BANNERS

$6,000/3 mos.

$10,000/6 mos.

$15,000/12 mos.



3 mos.



6 mos.



12 mos.

SPOTLIGHT ON FIRE SPRINKLERS

BANNERS

$6,000/3 mos.

$10,000/6 mos.

$15,000/12 mos.



3 mos.



6 mos.



12 mos.

Signature

Date

Title

PLEASE RETURN SIGNED CONTRACT TO:

Joanne Genadio,

Marketing Manager/

NFSM

Editor

Email: genadio@nfsa.org

Tel: 443.863.4399

NFSA 2026 MEDIA KIT

DIGITAL ADVERTISING CONTRACT

ADVERTISER INFORMATION

Contact:

Company:

Address:

City:

State:

Zip:

Telephone:

Fax:

NFSA Member?

E-mail:

AGENCY INFORMATION (IF APPLICABLE)

Contact:

Company:

Address:

City:

State:

Zip:

Telephone:

Fax:

E-mail:

NEW

514 PROGRESS DRIVE, SUITE A | LINTHICUM HEIGHTS, MD 21090

TEL: 443.863.4464 | WWW.NFSA.ORG

NFSA Media Kit

Prompt to Clone This NFSA Media Kit

Apply this example's core structure, strategic pacing, and structural hierarchy directly to your own topic.

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