ADVERTISING
MEDIA KIT
2025-2026
reach teachers and school
administrators at all levels
KAPPAN
ADVERTISING MEDIA KIT 2025-2026
Kappan is a must read for education leaders.
• Recognized as an authoritative source of dialogue and debate
• Explores current educational issues in depth
• Serves as an invaluable tool for professional development
• Advocates research-based school improvement
• Written for educators and policy makers at all levels
• Includes great cartoons loved by educators
For information on upcoming topics and themes,
go to
www.kappanonline.org/writers-guidelines/
upcoming-kappan-themes-call-for-manuscripts/
“
Kappan
is my go-to outlet when I want to reach outside the ivory
tower. It has deep respect among both scholars and practitioners and
does important work in linking those two communities.”
— Jack Schneider,
Associate Professor of Education, University of Massachusetts Lowell
“I turn to
Kappan
articles for readable, research-based work to share
with my undergraduates. I am proud that my work is included in this
consistently strong and relevant publication.
— Doris A. Santoro, Professor, Education Department, Bowdoin College
For further information about advertising with
Phi Delta Kappan
or PDK International,
please contact us at kappan@pdkintl.org
KAPPAN
Upcoming
Kappan
themes
FALL 2025 | The New Generation of Teachers
In addition to featuring results from the 2025 PDK Poll, this edition will focus on the newest generation of teachers—issues facing new teachers,
the teacher pipeline, and post-COVID challenges.
WINTER 2025 | AI: The Promise & The Practice
Artificial intelligence isn't just a buzzword. It has the potential to revolutionize education, but are we ready? We'll look at what promises are
likely to take shape, and at least for now, recommended best practices.
SPRING 2026 | The Future of the Arts in Schools
It has been long believed that the fine arts offer a unique and important experience for students, yet exposure to fine arts experiences are not
the same in every school. In this edition, we'll explore what value the fine arts provide students and the solutions educators and community
leaders are implementing to keep the arts alive.
SUMMER 2026 | Curriculum & Pedagogy: Trends & Changes
In this edition we explore the relationship between standards to curriculum to pedagogy. Is there still room for innovation post COVID? We'll
explore the role innovation has in helping school leaders and teachers adjust to changing career preparation needs of studetns alongside
highlighting solutions that help maximize student potential.
KAPPAN
Let us help you tell your story.
Publish your article, whitepaper, research report, or case study in both the
print and online versions of the magazine. This includes a mention and link
to your article in the
Kappan
e-newsletter.
Save by purchasing multi-issue bundles.
Single Issue
$2,000
Two Issues
$1,500 each
Four Issues
$1,000 each
Underwrite an Issue
By underwriting an issue, you will support our work at PDK International
and its career and technical student organization, Educators Rising.
Underwriting comes with these benefits:
•
Content published in the issue,
•
Two-page advertising spread in the print edition,
•
A banner ad on our website's homepage, and
•
A recorded interview with a person of your choice published on our
website.
Prices start at $10,000 an issue.
Contact editor-in-chief Kathleen Vail if you're interested in sponsored
content or underwriting:
kvail@pdkintl.org
.
Reach the Right Audience, the Right Way.
Sponsored content in our magazine offers a powerful platform
to position your brand, services, or solutions directly in front of
a highly engaged and influential audience of educators, school
leaders, and education policy decision-makers. Unlike traditional
advertising, sponsored content blends seamlessly into the editorial
environment, offering your organization an opportunity to tell
a compelling story, share thought leadership, and demonstrate
alignment with the values of the education community.
Key Benefits of Sponsored Content
1. Credibility and Context
Sponsored content appears alongside trusted editorial content,
giving your message more weight and credibility than a typical
ad. In a magazine read by superintendents, school board
members, state and district officials, and classroom leaders, your
story is amplified by the context in which it appears.
2. Thought Leadership and Storytelling
Use your sponsored space to share case studies, innovations,
or insights from your team. You can position your organization
as a forward-thinking partner in education, not just a vendor.
Sponsored content gives you the space to educate and inspire—
the same goals our readers have every day.
3. Deep Engagement
Educators and policymakers turn to our magazine for in-depth,
trusted information—not fleeting clicks. Sponsored content
encourages longer engagement with your message and leaves
a lasting impression through quality, print-friendly storytelling
that readers come back to.
4. Targeted Distribution
Your content reaches a curated audience that’s invested in
education outcomes. Whether you’re trying to raise awareness,
influence purchasing decisions, or spark conversations at the
policy level, sponsored content ensures your voice is part of the
conversation.
5. Multi-Channel Opportunities
Your sponsored content may live beyond the page. Ask us
about packages that include digital promotion, social media
amplification, and email marketing to expand your impact and
drive measurable results.
ADVERTISING MEDIA KIT 2025-2026
SPONSORED CONTENT
KAPPAN
Connecting education research, policy, and practice Summer 2025
2024 NATIONAL TEACHER OF THE YEAR | AI’S IMPACT ON READING | ADOLESCENT BRAIN
ASSESSING STUDENTS
ASSESSING STUDENTS
Teach All—Not Some—
Standards
Bust the Myth of Assessment
Subjectivity
Paper vs. Computer: Test
Format Matters
Kappan
website ads: sizes and rates
KAPPAN
Located at kappanonline.org, the
Kappan
website features all the valuable content from the print issue, and more. Averaging more than
more than 70,000 users each month, it is a popular destination for the latest insights in education research, policy, and practice.
ADVERTISING MEDIA KIT 2025-2026
KAPPAN ONLINE
For further information about advertising with
Phi Delta Kappan
or PDK International,
please contact editor Kathleen Vail at
kappan@pdkintl.org.
Sitewide header ad
1200px x 125px $1500/month
A banner ad that appears at the top of the page,
above all articles.
SITEWIDE HEADER AD
SITEWIDE HEADER AD
HOMEPAGE AD
SIDEBAR
AD
Homepage header ad
1200px x 125px $800/month
Ads appearing on the Kappan homepage, between
article modules.
Sidebar ad
300px x 250px $1,000/month
Square ad appearing in the sidebar on all article
pages.
Kappan
e-newsletter ads: sizes and rates
Kappan
Student Edition
KAPPAN
Published weekly during the school year and twice a month during the summer, the
Kappan
e-newsletter features
links to recent
Kappan
articles as well as important PDK news. The 14,000 recipients of the e-newsletter include
teacher educators, central office staff, school administrators, teachers, and other education stakeholders.
Created specifically with future educators in mind, the
Kappan Student Edition
is distributed by email to all members of Educators Rising, a career and
technical student organization for middle school, high school, and college
students interested in education careers.
RATES
Current print advertisers:
Add 25% to current rate for inclusion in student edition
Student edition only:
50% of print advertising rate
Closing dates and materials deadlines are the same as for the print
Kappan
.
SIZE
600px x 100px
1-4 issues
10 or more issues
4-9 issues
Full year
$1,000/each
$500/each
$750/each
$15,000 total
600px x 100px
600px x 100px
ADVERTISING MEDIA KIT 2025-2026
NEWSLETTER & STUDENT EDITION
MOTIVATION &
ENGAGEMENT
KAPPAN
Connecting education research, policy, and practice February 2024
STUDENT
EDITION
KAPPAN
Connecting education research, policy, and practice March 2024
CHANGE
THAT
MATTERS
STUDENT
EDITION
Kappan
print ads: sizes and rates
TWO-PAGE SPREAD
Bleed
Live: 155/8” x 97/8”
Trim: 163/4” x 107/8”
Bleed: 17” wide x 111/8” tall
(For bleed, build facing pages to trim
at 83/8” x 107/8” each and
add 1/8” to all trim edges on export.)
RATES
RATES
RATES
RATES
RATES
RATES
*All color, including color in embedded files, must be CMYK process (no RGB, Pantone, or spot colors).
B&W
B&W
B&W
B&W
B&W
B&W
4-Color*
4-Color*
4-Color*
4-Color*
4-Color*
4-Color*
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
$4,965
$3,889
$2,425
$2,756
$1,040
$814
$5,676
$4,545
$3,354
$3,674
$1,475
$1,260
$4,745
$3,678
$2,294
$2,612
$940
$740
$5,445
$4,365
$3,113
$3,409
$1,380
$1,170
2-4x
2-4x
2-4x
2-4x
2-4x
2-4x
2-4x
2-4x
2-4x
2-4x
2-4x
2-4x
FULL PAGE
Bleed
Live: 71/4” x 97/8”
Trim: 83/8” x 107/8”
Bleed: 85/8” x 111/8”
(For bleed, build facing
pages at 83/8” x 107/8”
and add 1/8” to all trim
edges on export.)
FULL PAGE
No Bleed
Live: 71/4” x 97/8”
Trim: 83/8” x 107/8”
HALF PAGE
HORIZONTAL
71/4” x 43/4”
THIRD PAGE
HORIZONTAL
71/4” x 33/8”
THIRD
PAGE
SQUARE
43/4” x 43/4”
HALF
PAGE
VERT.
31/2” x 81/2”
THIRD
PAGE
VERT.
31/2” x 8”
FOURTH
PAGE
VERT.
31/2” x 6”
FOURTH
PAGE HOR.
43/4” x 31/2”
SIXTH
PAGE
VERT.
31/2” x 4”
COVERS AND PREFERRED POSITION RATES
(Non-cancelable)
Inside Front Cover ......................... Earned B&W rate + 35%
Inside Back Cover .......................... Earned B&W rate + 25%
Back Cover ...................................... Earned B&W rate + 50%
First Page ......................................... Earned B&W rate + 25%
Other specified positions .............. Earned B&W rate + 15%
STUDENT EDITION RATES
Sent by email to all Educators Rising members
Print advertisers ............................................ Print rate + 25%
Student edition only ..................................... 50% of print rate
KAPPAN
ADVERTISING MEDIA KIT 2025-2026
PRINT EDITION
For further information about advertising with
Phi Delta Kappan
or PDK International,
please contact us at kappan@pdkintl.org
Kappan
Advertising Terms
Agency commission: 15% to accredited agencies only if paid within
30 days from invoice date. Agency is fully responsible for all adver-
tising ordered and published. In the event of nonpayment, publish-
er reserves the right to hold advertiser and/or its agency jointly and
severally liable for such monies as are due and payable to publisher.
Nonprofit discount: Please ask about discounts available to quali-
fied nonprofit organzations.
Terms: Net 30 days. Balances due over 60 days are subject to a 2%
per month service charge.
Cancellation of space reservation cannot be accepted after closing
date. Failure to notify will result in full cost of insertion. Cancella-
tion before closing date must be made in writing.
First-time advertisers must pay in advance to establish credit.
With general rate increases, advertisers are protected for the dura-
tion of existing contracts within two months from effective date of
increase.
Kappan
is the official magazine of PDK International and, as such,
publishes advertising to provide information to its readers and
members. The editors reserve the right to limit the placement of
advertising within the magazine. Advertising must be typeset and
tastefully laid out.
The publisher reserves the right to exclude any advertisement that
does not conform to the standards of the publication. Advertisers
and their agencies, when placing an ad, take full responsibility for
the content of their ad and agree to hold PDK harmless against any
damages, costs, and expenses incurred in defending or compromis-
ing any claim or action arising by reason of claim by a third party
based on an allegation that any portions of that ad constitute a
copyright violation or that any portions are inaccurate, misleading,
or defamatory in nature or constitute an invasion of privacy. The
publisher will not be bound by conditions, printed or otherwise,
which appear on contracts, insertion orders, copy instructions, etc.,
that conflict with the policies of PDK International. The publisher
may insert the word “advertisement” prominently into any adver-
tisement which simulates editorial content.
KAPPAN
ADVERTISING MEDIA KIT 2025-2026
Other opportunities
PDK International, publisher of
Kappan
magazine, welcomes the support of philanthropic organizations committed to our mission.
Opportunities include underwriting of
Kappan
magazine or the PDK Poll, sponsorship of the annual Educators Rising conference, and
advertising in conference publications.
The PDK Poll is released each fall and receives national attention. The results appear in the Fall edition of
Kappan
. Advertising
opportunities extend to sponsoring our annual poll results webinar and ads available on the PDK Poll website.
For information on underwriting, sponsorships and conference advertising, contact Shannon Mueller,
Sponsorship and Fundraising Coordinator, at
smueller@pdkintl.org
.
Print materials specifications
Please contact us before sending your ad if you have any questions
about specifications or file preparations.
GENERAL NOTES
PDK International and its production partners are not responsible
for errors due to improper file preparation. We cannot provide
“make-goods” or other compensation for ads that do not print prop-
erly due to improper file preparation.
Additional charges may apply to prepare the ad for print reproduc-
tion if files are improperly prepared. PDF and EPS file formats may
be converted to Photoshop TIFF format if fonts and/or images are
not properly embedded.
PRINT SPECIFICATION
Color Images
Compression: Manual Zip (8 bit) or JPG Max. Quality
Resolution: Downsample to 300 dpi
Greyscale Images
Compression: Manual Zip (8 bit) or JPG Max. Quality
Resolution: Downsample to 300 dpi
Monochrome Images
Compression: CCITT Group 4
Resolution: Downsample to 1200 dpi
Compress Text and Line Art
Embed all fonts/Subset fonts below: 100%
OUTPUT
Composite CMYK
Do NOT include hyperlinks
Please preflight ad in Adobe Acrobat and convert to
PDF/X-1a (SWOP) or PDF/X-4 (SWOP) compliance.
PRINT IMAGE FILE FORMATS
Color and Grayscale: (minimum)
TIFF
(High resolution - 300 dpi)
JPG
(High resolution - 300 dpi)
Adobe Illustrator EPS files: Convert all text to outlines.
Confirm that all images and text, including all embedded images
and text, are black-and-white and/or grayscale (for black-and-white
ads) or in CMYK mode (for color ads).
Line: TIFF (Bitmap; 1200 dpi recommended) or EPS
Required: All image files must be at least 300 effective ppi/dpi for
acceptable reproduction. Images of less than 150 effective ppi/dpi
will generate press stoppage charges.
TRIM SIZE/MARGINS/BLEED
Magazine trim size: 8-3/8” x 10-7/8”
Full-page trim size with bleed: + 1/8” all around (8-5/8” x 11-1/8”)
Full-page live area: 7-1/4” x 9-7/8”
Margin tolerance (no text or critical images in the area 3/17” inside
any trim edge), that is, copy that you do not want to bleed or trim
should be positioned at least 3/17” inside the trim edges.
COLOR
Black-and-white ads: Be sure that any black or gray used
in black-and-white ads is made up only of black and not a combi-
nation of colors. Note that the default black in Photoshop is RGB
or in CMYK mode is actually made up of Cyan 75%, Magenta 68%,
Yellow 67%, Black 90%. Change this to black only. Check all embed-
ded EPS and PDF files to make sure that they do not contain color
elements.
Color ads must be submitted as CMYK and all elements must
be in CMYK mode.
Please check all images, including embedded
EPS and PDF images, to be sure that they are in CMYK mode and
not in RGB mode.
FONTS
In order to avoid the single most common production problem we
encounter — failure to embed all fonts and images — please check
your native files to be sure that all fonts are available and loaded
and then be sure to embed all fonts when you export to pdf.
SCANS
Save scans in TIFF or EPS format. Do not output scans on film.
Line Art:
Line art should be scanned at 900-1200 dpi and saved as
a TIFF. Be sure that line art is not scanned as a halftone. (In Photo-
shop use the Bitmap mode.)
Black-and-white photos:
Black-and-white photos should be
scanned at 300 dpi as grayscale. Ideally, the shadow dot should not
exceed 91%; any dot under 4% will drop to white.
Four-color images:
Four-color images should be scanned at 300 dpi
and converted to CMYK, using UCR for separation type, with an ink
limit sum of 280%. The high-resolution image should be imported
directly into the document. (Do NOT check the OPI option in any
palette.) Do not use a low-resolution FPO image. Scan images as
close to the actual reproduction size as possible. Avoid sending
unnecessarily large high-resolution files.
HOW TO SEND MATERIALS
Submit files by e-mail to:
John Hendron (jhendron@pdkintl.org)
KAPPAN
ADVERTISING MEDIA KIT 2025-2026
For further information about advertising with
Phi Delta Kappan
or PDK International,
please contact kappan@pdkintl.org.
