Frequently
Asked
Questions
Q: WHAT DIFFERENTIATES
AIRBNB MAGAZINE FROM ANY
OTHER TRAVEL MAGAZINE?
A:
Airbnb Magazine amplifies the
local perspective and positions travel
as transformative. It’s accessible,
immersive, and champions
connection and connectivity by
focusing on people, especially the
local “host” community.
Q: WHAT ARE SOME BASIC
DEMOS FOR YOUR READER?
A:
Based on our defined prototype,
the average age of our reader is 38.7,
our audience is 55% female and 45%
male, and the average HHI is $95,411.
Q: WHAT IS AIRBNB MAGAZINE’S
FREQUENCY?
A:
In 2019, Airbnb Magazine increased
from 4X to 6X.
Q: HOW IS AIRBNB MAGAZINE
DISTRIBUTED?
A:
The magazine is sent to Airbnb hosts
and guests, and is also available on the
newsstand at airport and transportation
hubs, bookstores and in grocery and drug
retailers in select markets.
Q: WHAT IS AIRBNB MAGAZINE’S
DISTRIBUTION?
A:
In 2019, Airbnb Magazine increased its
distribution from 350,000 to 1,000,000.
Q: DO YOU HAVE AN
ESTIMATE FOR PASS–ALONG
READERSHIP?
A:
We are currently using a defined
prototype that conservatively
estimates 4 readers-per-copy. This
number takes into consideration
the average readers-per-copy
for National Geographic Traveler,
Travel & Leisure and the brand
recognition of Airbnb.
Q: IS AIRBNB MAGAZINE’S
AUDIENCE AUDITED?
A:
An audit is planned for the
April/May 2019 issue. Results will
be available Q4 2019.
