THE WALL STREET JOURNAL

2025 - 2026

Media Kit

For 15 years, WSJ. Magazine has been the ultimate benchmark for

industry trailblazers across generations, cultures, and diverse ﬁelds.

Dive into WSJ. Magazine and discover the captivating lifestyle stories

of business moguls and cultural visionaries, offering readers a burst

of inspiration and insights that reﬂect their own pursuit of greatness.

Coverage of fashion, beauty, culture, sport, entertainment

and beyond is all grounded by the core DNA of the

Wall Street Journal–

Power, Success and Wealth

POWER

, SUCCESS, AND

WEALTH IS OUR DNA

FEBRUARY

WOMEN’S SPRING FASHION

CLOSE: 12.27.24

MATERIALS: 1.6.25

ON SALE: 2.15.25

MARCH

MEN’S SPRING STYLE

CLOSE: 1.24.25

MATERIALS: 1.29.25

ON SALE: 3.15.25

APRIL

CULTURE & DESIGN

CLOSE: 2.28.25

MATERIALS: 3.5.25

ON SALE: 4.19.25

JUNE/JULY

SUMMER ESCAPES

CLOSE: 4.18.25

MATERIALS: 4.23.25

ON SALE: 6.7.25

AUGUST

WOMEN’S FALL FASHION

CLOSE: 7.11.25

MATERIALS: 7.16.25

ON SALE: 8.30.25

SEPTEMBER

MEN’S FALL STYLE

CLOSE: 8.1.25

MATERIALS: 8.6.25

ON SALE: 9.20.25

OCTOBER

STYLE & TECH

CLOSE: 8.22.25

MATERIALS: 8.27.25

ON SALE: 10.11.25

NOVEMBER

THE INNOVATORS ISSUE

CLOSE: 9.19.25

MATERIALS: 9.24.25

ON SALE: 11.8.25

DEC. / JAN.

LUXURY HOLIDAY &

RESORT FASHION

CLOSE: 10.24.25

MATERIALS: 10.29.25

ON SALE: 12.13.25

*Editorial calendar subject to change

2025

EDITORIAL CALENDAR

FEBRUARY

WOMEN’S SPRING FASHION

CLOSE: 1.2.26

MATERIALS: 1.7.26

ON SALE: 2.21.26

2026

EDITORIAL CALENDAR

MARCH

MEN’S SPRING STYLE

CLOSE: 1.23.26

MATERIALS: 1.28.26

ON SALE: 3.14.26

APRIL

CULTURE & DESIGN

CLOSE: 2.27.26

MATERIALS: 3.4.26

ON SALE: 4.18.26

JUNE/JULY

SUMMER ESCAPES

CLOSE: 4.17.26

MATERIALS: 4.22.26

ON SALE: 6.6.26

AUGUST

WOMEN’S FALL FASHION

CLOSE: 7.10.26

MATERIALS: 7.15.26

ON SALE: 8.29.26

SEPTEMBER

MEN’S FALL STYLE

CLOSE: 7.31.26

MATERIALS: 8.5.26

ON SALE: 9.19.26

OCTOBER

STYLE & TECH

CLOSE: 8.21.26

MATERIALS: 8.26.26

ON SALE: 10.10.26

NOVEMBER

THE INNOVATORS ISSUE

CLOSE: 9.18.26

MATERIALS: 9.23.26

ON SALE: 11.7.26

DEC. / JAN.

LUXURY HOLIDAY &

RESORT FASHION

CLOSE: 10.23.26

MATERIALS: 10.28.26

ON SALE: 12.12.26

*Editorial calendar subject to change

FROM THE EDITOR

SIGNATURE COVERAGE

REGULAR FEATURES

THE NEWSLETTER

Editorial

Overview

FROM THE EDITOR

EDITOR’S LETTER

Written by editor-in-chief Sarah Ball, her editor’s letter

sets the tone for the issue and it’s uniting themes.

WEEKLY WSJ. MAGAZINE NEWSLETTER

Sent each Saturday by Sarah Ball, a pointed and curated

newsletter showcasing the best of WSJ. content from

throughout the week.

173.9K+ Subscribers

WHAT’S NEWS

Sharing

the style news our readers crave.

THE EXCHANGE

Spotlighting

the people

behind big ideas and household

names with proﬁles and interviews

MARKET REPORT

A forecast feature on the

season's trends

and accessories

with on-location and in-studio editorial shoots

SIGNATURE COVERAGE

24 HOURS IN

Follow along for a day of ﬁne style, cuisine and culture with a

noted tastemaker.

STYLE GUIDE

What you need–and how to style it - this season to stand out

in a crowd.

THE CULT OF

A moment in fashion history and context to why our favorites

have that cult-following status.

WHAT’S NEWS:

REGULAR COLUMNS

THE WSJ. FIVE

Playfully showcasing ﬁve of the season's

standout

accessories

, featured in our four annual fashion issues.

TREND REPORT

A curated selection in every issue of a

seasonal trend item

from tank tops to knitted balaclavas. Runs within the What’s

News section.

JEWELRY BOX

A piece of

ﬁne jewelry or a collectible timepieces

, feature

falls within the the What’s News section.

REGULAR FEATURES

FEATURED COLUMN

THE ONE

In this personal interview series, the latest WSJ. Magazine cover

star talks about “the one” secret to their success—the one mentor

they lean on in a crisis, the one habit they wish they could break,

the one call that changed their lives changed forever.

From actor Nicole Kidman to The Daily Show host Trevor Noah,

Model Imaan Hammam to Microsoft co-founder Bill Gates, iconic

cultural ﬁgures open up in our The One Sheet (pictured) and video

series to mark each issue of WSJ. Magazine.

Explore the

The One

video series

here

OPEN BOOK

Renowned writers, actors,

musicians and more share

insights and advice in essays o r

excerpts from their upcoming

books. Read it on wsj.com here.

MY MONDAY MORNING

An incredibly succinct weekly interview series

where the uber-powerful share their daily

rituals and unveil the habits that have propelled

them to success.

Not just another Q&A, our interviewees are a

reﬂection of the WSJ. audience–decision

makers and power players who know what it

takes to live well.

My Monday Morning publishes every Saturday

in the Review section of the Wall Street Journal

and then digitally on WSJ.com every Monday.

Interviews are also distributed across the

Journal and WSJ. Magazine social channels.

The column is also featured in each issue of

WSJ. Magazine in

The Exchange

section.

Explore the

My Monday Morning

column

here

REGULAR

COLUMNS

EARN YOUR LUCK

In every issue, Holly Peterson interviews highly

successful people in business, the arts, literature

and more asking the question—

What role has luck played in our career?

The answers may surprise you…

Read the long-form digital version

here

REGULAR

COLUMNS

SARAH BALL’S

WEEKLY NEWSLETTER

WSJ. Magazine’s weekly newsletter provides a roundup of Editor in

chief Sarah Ball’s favorite stories covering fashion, entertainment,

design, food, travel, art, architecture and more.

As one of our fastest-growing newsletters, it’s a great way for advertisers

to reach an engaged, luxury-minded audience. Subscribers get a ﬁrst

look at great coverage from the magazine, a weekly note from the

editor and an occasional look back in the archives.

87%

Read Weekly or More

173.9K

Subscribers

WSJ. Magazine

Materials &

Spec Sheet

PRINT CIRCULATION

GLOBAL

816,646

590,901

Greater NY Region

47, 768

FL Region

48,808

CA Region (Northern/Southern)

76,632

APAC - Singapore, Tokyo, Hong Kong, Seoul

56,414

EUROPE - London, Geneva, Paris, Milan, Dubai

56,995

Sources: WSJ Magazine AAM Statement Print Circulation Dow Jones:

12-month period ending December 2024 Qualiﬁed Non-Paid Circulation

For Issue Of Women’s Spring Style 2024

EXCLUSIVE READERSHIP

AFFLUENT

ADULT U.S.

(000)

% OF WSJ READERS

THAT

DO NOT READ

COMPETITOR PUBLICATIONS

WSJ. Magazine

2,356

The New York Times (Sunday)

2,304

89%

Travel & Leisure

1,935

91%

The New York Times (Weekdays)

1,643

89%

Vogue

1,545

95%

Vanity Fair

1,318

94%

GQ (Gentlemen's Quarterly)

716

94%

Elle

643

96%

Harper's Bazaar

524

97%

Wired

497

96%

Esquire

379

98%

W Magazine

180

97%

WSJ.Magazine Prototype created by Eadie Enterprises. Source: Ipsos US Global Inﬂuentials Study, 2024. Base: U.S. Adults, Age 18+/HHI $150K+

AFFLUENT AUDIENCE

AFFLUENT ADULTS (000)

AVERAGE HH Liquid Assets ($)

AFFLUENT MALE

(000)

AFFLUENT FEMALE

(000)

WSJ. Magazine

2,356

$1,865,761

1,296

1,060

The New York Times Sunday

2,304

$1,918,970

1,371

932

Travel+Leisure

1,935

$1,919,979

933

1,002

The New York Times (weekday)

1,643

$1,795,630

1,123

520

Vogue

1,545

$1,109,557

570

975

Vanity Fair

1,318

$1,749,912

522

796

716

$1,316,870

532

184

Elle

643

$1,094,181

191

452

Harper's Bazaar

524

$1,444,454

185

339

Wired

497

$1,906,589

358

139

Esquire

379

$1,464,340

303

W Magazine

180

$1,149,599

WSJ.Magazine Prototype created by Eadie Enterprises. Source: Ipsos US Global Inﬂuentials Study, 2024. Base: U.S. Adults, Age 18+/HHI $150K+

AFFLUENT AUDIENCE

Multi-Millionaires (Total HH Liquid Assets $3MM+)

458,000

Own 2+ Residences

603,000

HIGH NET WORTH INDIVIDUALS

Total Apparel and Accessories/Eyewear

$16.3 Billion

Total Watches, Jewelry

$10 Billion

Total Home Decorating/Remodeling Services

$24.3 Billion

Total Travel

$26.4 Billion

Total Vehicles Bought/Leased

$27.3 Billion

SPENDING IN THE PAST YEAR

Have Taken a Cruise in the Past 3 Years

1,070,000

When traveling, comfort and service are worth paying extra for

1,778,000

Typically Fly First or Business Class

792,000

Usually Stay at Luxury Boutique Hotels or Five-Star

Accomodations

1,131,000

TRAVEL

WSJ.Magazine Prototype created by Eadie Enterprises. Source: Ipsos US Global Inﬂuentials Study, 2024. Base: U.S. Adults, Age 18+/HHI $150K+

@WSJMAG INSTAGRAM

Source: Meta

Followers

537K

Male / Female %

38% / 62 %

Millennial / Gen Z %

52% / 15%

SOCIAL

MAGAZINE

SPECS

Rates and production

information are

available on request for:

supplied inserts,

gatefolds, scent strips,

special matched ﬁfth

colors, and Europe and

Asia special units.

TRIM:

9" x 10.875"

228.6mm x 276.225mm

BLEED:

9.25" x 11.125"

234.95mm x 282.575mm

LINE SCREEN:

150

BINDING:

US - Perfect Bound

Europe/Asia - Saddle Stitch

SAFETY:

All live matter must be kept 1/4"

inside dimensions on all four sides.

WSJ. Magazine will not be responsible for

any live matter placed outside the safety

FULL PAGE

Trim: 9” x 10.875”

Bleed: 9.25” x 11.125”

Non-bleed: 8” x 9.875”

centered within the 9" x 10.875" trim

SPREAD

Trim: 18” x 10.875”

Bleed: 18.25” x 11.125”

Non-bleed: 17” x 9.875” 0.25" gutter safety

Spread materials must be supplied as two

individual pieces. Please do not send one

piece for a two page spread.

REQUIRED MATERIALS

PDF/X1a format only—native

application ﬁles not accepted. Follow

SWOP speciﬁcations for material and

prooﬁng.

Total dot density of 300, plus three

SWOP color proofs with color bars (i.e.,

Iris or Kodak approvals). SWOP

speciﬁcations guidelines are available

http://www.swop.org/index.asp

SEND 3 COLOR PROOFS TO

Dow Jones & Company

Advertising Services Center

4300 North Rt 1, Building 5, 3rd Fl.

Monmouth Junction, NJ 08852

ADDITIONAL PRODUCTION INFO

The Wall Street Journal

Don Lisk

Ad Services Manager

212.597.5835

don.lisk@dowjones.com

MATERIAL SUBMISSION

Preferred Method: via Internet at

https://epic.dowjones.com

COVER MATERIALS

Printed Sheetfed and the body pages

are printed Gravure.

PDF/X1A MUST MEET THE

FOLLOWING SPECIFICATIONS:

All fonts and images are embedded.

All elements are encoded as CMYK,

spot for Device N. They may not be

encoded as three-art color spaces

such as RGB or CIELab. The

MediaBox and TrimBox or ArtBox

are deﬁned.

Trap must be indicated as on or off,

alerting the printer to the condition

of the document. The printing

condition characterized (such as

SWOP) through use of an output

condition identiﬁer.

PDF/X1a resolves many issues

associated with basic PDF as a

format for ﬁle exchange.

WHAT IS PDF/X-1A?

PDF/X-1a is a subset of Adobe’s

Portable Document Format (PDF).

PDF/X1a stands for PDF eXchange 1a.

The “1” means that it is a blind

exchange document–all fonts and

images are embedded and “a” is the

variant of PDF/X1 that was ISO

accredited; ISO Standard: ISO

15930-1:2001.

Finance/Enterprise

$204,565

$45,662

$34,246

GLOBAL

$246,574

ASIA

$29,223

EUROPE

$29,223

GROSS

Consumer

$173,880

$38,812

$29,109

$209,588

$24,840

2026

OPEN RATES (Gross Rates) - Full Page

APPENDIX

2025 DIGITAL GROWTH

+26.1%

Increase in monthly Style PVs

(2024 - 2025)

+16.3%

Increase in monthly Style UVs

(2024 - 2025)

Source: Adobe Analytics

September 2025

WSJ. Magazine Media Kit

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