General Electric Data Visualization — page 1

Successful Company Using Data visualization

Introduction

are

wired

for

story

and

can

crave

it.

Storytelling

using

data

visualization

has

played

integral

role

our

ability

show

progress,

change

over

time,

and

many

getting

peoples

attention

quickly.

should

come

surprise,

then,

that

presenting

data

visualization

and

information

within

the

story

form

maximizes

the

effectiveness

our

visualization

tool.

Companies

GE,

Valuenex

Inc,

and

Nike

turned

data

visualization

into

success

story,

and

can

review how they exploit data visualization and the approaches they use.

GE,

conceivably

benefited

than

other

enterprise

business

organizations,

committed

utilizing

data

visualization

for

its

marketing

and

messages

efforts.

According

Gretchen

(2013),

practices

difficult

hurdles

solving

the

General Electric Data Visualization — page 2

complex

issues

the

world:

Infrastructure,

renewable

energy,

affordable

health

General Electric Data Visualization — page 3

care.

General Electric Data Visualization — page 4

Figure 1. GE’s Bussiness, Source: GE 2016

Things

you

have

really

have

get

our

mind

around.

Ten

years

ago

began

practicing

data

visualization.

According

Gretchen

(2013),

one

their

first

projects

was

back

2009

and

was

analyzing

the

reason

for

mortality.

into

them

male

versus

female,

and

using

age

category.

are

twenty-four

thirty-six

what

have

you,

the

three

causes most likely to cause death, the project

looks simple at that time, but it is quite exciting and compelling.

Figure 2. Cause of Death, Source: GE 2016.

That’s

how

starts

becoming

known

the

media

and

its

customers,

staff,

and

everybody

love

how

they

tell

story

using

data

visualization.

The

method

it put

General Electric Data Visualization — page 5

insuccess

was

taking

people

from

inside

brand

marketing

and

partnering

with

other

external

best

companies

MIT

and

The

New

York

Times

according

Gretchen

(2013),

referenced

from

the

CEO.

Another

example

from

GE’s

successful

data

visualization

project

was

100

years

global

records

for

the

summer

games.

They

created

intuitively

interactive,

clickable

and

Each

dot

represents

a world record placed in a summer game of that year, from swimming to

javelin

throw

according

Mark

(2012).

Also,

you

can

explore

the

country,

time,

and record for each game.

Figure 3. 100 Years of World of Records, Source: Fastcompany (2012)

According

Emero

(2016),

Valuenex

Inc

company

aimed

work

predictive

analytics

and

data

visualizations

settings

many

languages.

The

organization

has

made

its

success

analyzing

reams

data

and

generating

set

data visualization results that bestow users to

find information

rather than

for

it.

The company developed aiming to ‘Find’ a give visualization than search for

it.

General Electric Data Visualization — page 6

What

makes

this

company

successful

the

use of data visualization by combining

with machine learning to assist companies in making critical determinations.

Figure

Predictive

analytics

and

data

visualization

technologies,

Source:

Emero

(2016)

Inside Valuenex’s interactive Intelligent Property Dashboard, the above clump map

interactive

and

show

how

patent

information

and the inherent text-based models

have

evolved

over

time.

It’s

important

keep

mind

that

the

x/y

axis

not

considerably;

what

implies

the

distance

between

one

group

and

different,

showing relatedness in meaning.

The

last

company

will

resenting

its

success

that

knew

the

potential

data

visualization to the absolute is Nike, with Nike Plus.

Figure 5. Nike Plus, Source: Andrew (2016)

According

Andrew

(2010),

Nike

Plus

uses

data

visualization

establish

powerful

bonds

among

Nike

customers.

Nike

developed

actual

community

runners

who

are

linked

its

brand.

Nike

Plus

uses

data

visualization

display

runners

progress.

The

site

tracks

each

run

and

shows

the

rhythm

and

distance

running

with

one’s

runs

and

those

other

runners.

Such

rich

data

provides

runners, as many as they run, to make themselves a better runner each day

by tracking their distance and comparing it with other runners.

Collection

such

data

also

used

Nike

better

recommend

material

that

matches

the

user’s

requirements

and

because

Nike

Plus,

the

market

significantly

stimulated.

Rolling

this

data

visualization

technology,

Nike

able

attract

than

1.2

million

runners,

130

million

miles,

and

130

million

miles

few months which are the most significant community according to Andrew(2010).

The

greatness

visualizations

emanates

from the fact that they stimulate the brain

different

way,

providing

concentration

the

sensorial

and

rational

sides

simultaneously.

According

Andrew

(2010),

data

visualization

used

discovery

game

that

ignites

one

pay

attention

the

exhibit

data

that

otherwise

would

left

unnoticed.

The

story

GE,

Valuenex

Inc,

and

Nike

an excellent

example

turning

data

visualization

into

professional

marketing

platform,

that

General Electric Data Visualization — page 8

gives

them

new

perspective

how

set

themselves

better

way

to reach their

audience and communicate with customers.

ABOUT THE AUTHOR

Mohammed Kemal is a graduate study of the University of Liverpool in Big Data Analytics

and a certified ServiceNow implementation specialist at Deloitte consulting. Prior to this,

Mohammed worked at the Ministry of Health, Ethiopia as a Public Health Specialist. His

research focuses on enterprise data warehouse, big data analytics, and how visual

analytics may be leveraged to help enterprise organizations navigate big data and meet

business intelligence objectives. He is currently supporting federal, state, universities, and

corporate organization by providing consultation services at Deloitte.

References:

Andrew, L. (2016) DATA VISUALIZATION—HOW TO POSITION YOUR

COMPANY[Online] Available at:

https://ffctn.com/doc/ffunction-data_visualization-2010.pdf

[Accessed 2

April 2019]

Emero (2016) 2 Business Use Cases of Data Visualization [Online]

Available at:

https://emerj.com/ai-future-outlook/2-business-use-cases-of-data-visualiz

ation-solving-tough-problems/

[Accessed 02 April 2019]

Gretchen, G. (2013) How GE Uses Data Visualization to Tell Complex

Stories [Online] Available at:

https://hbr.org/2013/05/how-ge-uses-data-visualization

[Accessed 02

April 2019]

Mark, W. (2012) Infographic: A 100-Year History of Athletic

World-Records [Online] Available at:

General Electric Data Visualization — page 9

https://www.fastcompany.com/1670425/infographic-a-100-year-history-of

-athletic-world-records

[Accessed 01 April 2019]

General Electric Data Visualization

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