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The letter that built American Express
Dear Mr. Smith:
Quite frankly, the American Express Card is not for everyone. And not everyone who applies for Card
membership is approved.
However, because we believe you will benefit from Card Membership, I’ve enclosed a special
invitation for you to apply for the most honored and prestigious financial instrument available to people
who travel, vacation, and entertain.
The American Express Card is the perfect example of the old adage, “You get what you pay for.”
For example, you get a truly impressive array of extra privileges, all designed for your convenience
and security:
A Worldwide Network of Travel Service Offices* is at your Service. Enjoy personal attention
at any of the nearby 1,000 American Express Offices -- Your “homes away from home” --
around the globe.
Cash your Personal Check at Thousands of Locations.
Cash up to $250 at participating hotels and motels, and up to $1,000 at most American
Express Travel Services Offices all over the world. (Subject to cash availability and local
regulations.)
Card Lost or Stolen? You’ll Get a Quick Replacement.
If the Card is lost or stolen, an emergency replacement will be provided at any Travel Service
Office in the world, usually by the end of the next business day.
Obtain Emergency Funds Instantly. Once you’ve enrolled in this convenient service, our
network of automated Travelers Cheque Dispensers lets you obtain up to $500 ... in 60
seconds or less!
Carry $100,000 of Travel Accident Insurance. Just charge your tickets to the Card, and you,
your spouseor dependent children under the age of 23 are automatically covered when
traveling by common carrier on land, sea, or in the air. It’s underwritten by Fireman’s Fund
Insurance Companies, San Rafael, California, for approximately 35 cents of the annual Card
Membership fee.
Your Hotel Reservations are Assured. As an American Express Card Member, if you request,
your hotel room will be held for you until checkout the following day at nearly 8,000
participating hotels.
Enjoy Special Express Hotel Service. Speedy check-in and checkout is available to Card
Members at more than 1,000 hotels, including Hilton, Hyatt, Marriott, Sheraton, and more.
Extras like these only begin to tell the story of American Express Card security, emergency
protection, and convenience. You’ll also enjoy:
