Spotify Sales Email — page 1

Reply to schedule a call

To:

Jordan Blake, VP Marketing at Oaklane Living

From:

Alex Torres, Account Executive, Spotify Advertising

Subject:

Oaklane Living and audio this quarter

Hi Jordan,

Congrats on Oaklane Living opening your first two showrooms in Denver and

Austin while keeping your direct-to-consumer growth strong. It’s exactly the kind

of expansion that signals a brand ready to invest in national awareness beyond

the usual digital channels.

I’m reaching out because growing into new markets usually surfaces a familiar

challenge: how do you build recognition with future customers before they step

into a showroom? With third-party cookies fading and CPMs climbing on

traditional display, the marketing leaders I speak with are shifting budget toward

environments where their message is actually heard, not just served. The

smartest growth teams are treating audio as a core awareness layer rather than

an experiment.

Spotify Advertising gives you access to a logged-in, sound-on audience of more

than 600 million listeners worldwide, including over 250 million on our ad-

supported tier. Your creative reaches people during contextually relevant

moments—morning routines, commuting, cooking—when they’re leaned in and

screens are optional. You can run 15- and 30-second audio spots, layer in

vertical video takeovers for engagement, and use podcast placements for

deeper consideration, all within a brand-safe, cookie-independent environment.

Because our listeners are authenticated, you’re reaching real people with first-

party signals instead of relying on deprecating tracking.

I’m working with several home and lifestyle brands right now that are treating

audio as a dedicated upper-funnel channel. They especially value the ability to

target by mindset and context using first-party data.

Would you be open to a brief 15-minute conversation next Tuesday or

Wednesday to explore how Spotify Advertising might fit into your Q3 market-

launch plan?

Best,

Alex Torres

Account Executive, Spotify Advertising

alex.torres@spotify.com

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